• Discover.

    Your next CRM..

    Disrupters in AI-powered CRM innovation.

    Delivering CRM to the NHS and a growing number of enterprises. Eliminating your expensive CRM seat licences. Paid on deliverables, not hours. Time to retire first generation CRM. Join me in a Discovery: learn what next generation CRM can do for you - and your bank balance. Less is more.

    The CRM Platform is the genius of Google. Gemini 3 AI-powered Antigravity, Firebase Studio and Google Cloud Platform is our tech advantage. It allows us to make this your advantage too. Vibe Coding that prototypes in minutes, reinforced by software engineering that allows us to scale to thousands of users.

    Ian H Smith. Your Vibe Coder.

  • Simplify.

    Less in more.

    Let's subtract before we add.

    Before we apply AI, we must simplify. First generation SaaS CRM is bloated and usually, the data model is too complex. To simplify IT is counter to popular belief in what has become a quagmire of over-engineered software, fuelled by services firms who thrive on complex thinking to maximise billable hours.

    There is a better way. Our AI CRM technology enables something not viable with old school CRM; engaging your customers and prospects in private workspaces in a more meaningful way. This replaces endless documents and emails to generate more receptivity, rapport and trust with buyers.

  • Simplify.

    Think different.

    Say no to a thousand things.

    One of the inherent problems with HubSpot, Microsoft Synamics, Salesforce, ServiceNow et al is being hooked on the idea that to keep customers they must add new features to an already bloated CRM technology several times a year. Simplify means focusing on what matters. Try less before more.

    With next generation CRM this process of subtracting before adding includes reducing sales pipeline stages, eliminating redundant fields and more generally, asks a key question: '"What can we remove so this gets to be a simpler, but also a more effective engagement with our customers and prospects?".

  • Ideate.

    Defining "What?".

    AI brainstorming, applied.

    With the desire to simplify everything business and tech comes ideation. This becomes the 'Vibe Input' as the natural language inputs to the next stage: Build. It is AI Prompts with Gemini 3 sparking your imagination. Here you are defining a core problem in say, your buyer-seller interactions that needs improving.

    A prompt to Build your next generation CRM with Vibe Coding could be: "Let's co-create a CRM Web app that intuitively predicts which prospect conversations need immediate human intervention". Simplifying this process could be to replace a canned demo with an immediate, live testable prototype.

  • Build.

    Let's Vibe.

    Your new CRM. Unlimited users.

    With simplifying and ideation in play, we are now ready to co-create with you (not for you) the CRM that gives you exactly what you want. No more expensive seat licences and no more never-ending billable hours for implementation and support. Gemini 3 gives us the AI power we need simply by describing it. Vibe Coding.

    Vibe Coding with Google Gemini 3, Antigravity and Firebase Studio does gives us instant prototypes, based on our simplifying and ideating your next generation CRM. But the next step is crucial: human-AI 'pair programming'. This counters security vulnerabilities, bottlenects and defects: the hardening for production.

    Your next CRM will include a combination of standard tables and fields (Leads, Contacts, Accounts, Opportunities, Workspaces and Reports) plus custom tables and fields, co-created and unique to your requirements. This becomes a broad definition of CRM and includes the full AI power of Google Gemini 3.

  • Build.

    Be collaborative.

    Eliminate seat licensing.

    There's very big differences when you co-create your next CRM with us. We remove the costs of seat licensing. Everything we build is Open Source - so no lock-in. You get private workspaces within CRM to engage with your prospects in a more meaningful way. You pay for deliverables, not hours. So, costs?.

    Your CRM infrastructure is Google Cloud Platform. If you have say, 1,000 users, beyond employees, including customers and prospects invited into workspaces, you have say, 200,000 records, with 160million reads and 3million writes per month, your Google Cloud Platform costs will be less than £100 per month.

    Beyond this monthly infrastructure cost, all you have to pay is the One-Time Professional,Services Fees and Annual Subscription Fees we agree in advance for your new CRM. Prices start at just £6,000 for One-Time Professional Services Fees and at £3,200 for Annual Subscription Fees, all with unlimited users.

  • Partners.

    Trusted.

    Working with the AI leaders.

    The CRM Platform takes the power of Gemini 3 AI and surrounds this with a solid foundation of Google Cloud Platform. In between are the Vibe Coding tools of Google Antigravity and Firebase Studio. All of this comes together to create your CRM. Google is now the world leader in AI-powered innovation.

    Your next CRM is built using Google technology where Antigravity orchestrates the build. Gemini 3 generates code, Firebase Studio builds the UI components, and Antigravity executes tasks and deployment files. Your CRM Web app is rapidly prototyped and then deployed to Google Cloud Platform.

  • Partners.

    Co-creators.

    We are your collective.

    At Being Guided we believe that AI-powered tech is there for us to co-create your next CRM with you - not for you. Vibe Coding, combined with Design Thinking and Value Engineering, provides a solid foundation for reimagining and simplifying your next CRM. Let's start with a free Discovery Workshop.

    We are your collective: Vibe Coders, Software Engineers, Design Thinkers and Value Engineers coming together with your team to co-create a CRM that introduces private workspaces. Your customers and prospects become users, enabling a meaningful collaboration throughout the buying and selling cycle.

  • Meet.

    Ian H Smith

    MA, FRSA, MIED, M.IDSA

    Let's co-create your next CRM.

  • Journal

    Points of view.