• Design Thinking, applied.

  • Partners

    Low-Code Platform

    Simplicité is the Low-Code Platform for digital innovation at the speed of thought.

    Learn More

    Beyond Blockchain

    SEED Protocol brings the Indelible Ledger to Low-Code Platform cloud apps

    Learn More

    Startup App Design

    End-to-end digital product design and development studio for startups.

    Learn More

  • Thinking

    Why Design Thinking

    Generating new value, creatively.

    Design Thinking is all about solving problems in a people-oriented way. It is transforming business-as-usual into something better. This helps tech challengers and enterprise innovators to come together.

  • Thinking

    Being Challengers

    Disrupting, yet building value.

    Design Thinking is a method that brings together seller and buyer in a more open and truly collaborative way: to connect early versus responding to RFP documents. This is engaging in Mutual Value Discovery.

  • Thinking

    Being Human

    Moving from supplier to partner.

    Mutual Value Discovery enables sellers to shift from supplier to partner - and buyer from procurement to innovation. We focus on creating sufficient receptivity and rapport to build trust in tech innovation.

  • Thinking

    Being Inquisitive

    Embracing curiosity and empathy.

    Design Thinking is all about solving complex problems in a people-oriented way. Mutual Value Discovery leads to a win-win outcome for buyer and seller, through asking questions and challenging conventions.

  • Thinking

    Being Structured

    Adopting ideas from Stanford d.school.

    Our method embraces the Design Thinking developed by the Hasso Plattner Institute of Design at Stanford University (d.school). This is five steps, in an iterative loop: Empathize; Define; Ideate; Prototype; and, Test.

  • Thinking

    Being Engaged

    Uncovering insights that drives value.

    Empathy Mapping enables the generation of both explicit and implicit needs, discovered in a Mutual Value Discovery. This is capturing everything per stakeholder or user as: Say; Think; Feel; and, Do.

  • Platform


    Visual app design, any cloud.

    Through combining Design Thinking and Simplicite Low-Code Platform, you can create Web apps in days and hours. This is digital innovation at the speed of thought. Publish standards-based apps on any cloud.

  • Platform

    Indelible Ledger

    Blockchain-like, without the risks.

    With SEED Protocol you can generate Blocks for specific workflows and deliver Blockchain-like Indelible Ledgers - but without the risks and costs associated with Blockchain. This is Low-Code and Indelible Ledgers combined.

  • Platform

  • Cliffex

    Coming soon ...

    Our Advantage

    Design Thinking

    Startup Thinking

    Our Services

  • Cliffex


    Rawat Ashutosh Singh

    Partner, Startup Thinking

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    Sidharth Shankar Sahoo

    Partner, Design Thinking

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  • Cliffex

    Our Advantage

  • Cliffex

    Our Services




  • Integrating Care

    Next generation digital health.

    Indelible Ledger

    Blockchain-like, without the risks and costs.

    Talent Management

    Mentoring maximises employee productivity.

    Design Thinking

    Human-centrered problem-solving.

    Visually Done

    The power of a Low-Code Platform.

  • Ian H Smith

    Chairman and Director


    After initially training as a product designer in the plastics industry, I have spent the past 35+ years in challenging roles within the tech industry.


    I hold a Master's degree in Design Thinking. This inspires my work: applying a human-cantered approach to solving problems with digital innovation.

    Lindsey Kennedy

    Head of Research


    I work with Being Guided clients and partners to make better sense of social networks and relationship insights in an ever-changing world.


    My engagements are built on a foundation of building and maintaining accurate data related to matching the buyside and sellside décision-makers.

  • BLOG

    Thoughts on Design Thinking applied to high-value innovation.

    May 4, 2018
    Digital innovation, if it is to deliver a measurable competitive advantage for any organisation,...
    April 26, 2018
    Knowledge-intensive firms in all industries are under siege. Selling high-value solutions via...
    April 16, 2018
    Knowledge-intensive firms, such as ad and digital agencies, lawyers and management consultants,...
    Design has become mainstream thinking: Design Thinking. This may be defined as a method and set...
    April 7, 2018
    Demand Creation Selling is a method. Sales Professionals who engage in the high-value, high-touch...
    March 30, 2018
    In 1935, Ordway Tead published The Art of Leadership: one of many books written by this pioneer...
    Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...
    January 28, 2018
    The idea of visual software development has been around for over ten years, but it is only now...
    November 8, 2017
    New tech ventures face many hurdles, not least access to capital. Regardless of whether you are a...
    More Posts
  • Connect

    Let's talk.

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