When Tim O'Reilly first talked about Web 2.0, and the term was given to a second generation of the World Wide Web, this was describing the ability for people to collaborate and share information online. It signalled a new, simplified world of IT. However, many digital agencies and IT services firms and IT departments have continued to make Web design a complex and expensive world, where maximising billable people hours has been the driving force for the supplyside firms. However, there is an opposing force that reinforces Web 2.0: the Single-Page Website.
Since Strikingly launched its Single-Page Website Platform, it has grown from strength to strength. It's recent Series A+ funding round has paved the way for significant expansion in China. In reading this blog post and Being Guided Website you are looking at a Single-Page Website - plus a separate Blogging Platform. If you click through the links at the top of the main Website, you are effectively being moved from one tagged area in the Single-Page Website to another. It is fast, since only one page is loaded for the entire Website (excluding the Blogging Platform).
When you sign-up for a Strikingly Website, you will see how the User Interface (UI) has been created for a 'Citizen Publisher' in true Web 2.0 style. Now let's dispel another myth propagated by the IT industry dinosaurs addicted to billable people hours: Strikingly Single-Page Websites are NOT limited to smaller organisations. Large enterprises and government agencies can empower a wider number of employees, partners and customers as Citizen Publishers with Strikingly. In turn, this means that a Single-Page Website can also become a Single-Focus Website: a microsite designed and published around a specific product, service, event or topic.
Moving beyond Websites, we have another growing and truly disruptive tech trend: the No-Code Platform. This is the progression from Code, through Low-Code, to No-Code, as defined below.
Low-Code is the term applied to platforms that offer software developers and tech-savvy IT analysts the opportunity to create new mobile and Web apps through an optimal mix of visual development and use of prebuilt models ( or 'objects'), limiting Code to elements that cannot be created in this way. There are many Low-Code Platforms available today, such as Simplicité or through using Design Languages and reusable components, such as SAP Fiori, Salesforce Lightning Design System or Microsoft Fluent Design System.
No-Code is the term applied to platforms that enable business users and consumers to create and publish mobile and Web apps, without recourse to any form of syntax-level programming of Code. For very simple apps, the Salesforce Lightning Platform was an early pioneer of No-Code. This is the most challenging Platform Architecture of all: how to create a meaningful set of reusable components and modules that completely removes syntax-level programming of Code. In many new developments, spreadsheet-like components may be built as No-Code, and then cut-and-paste as Code 'script' into No-Code, Low-Code or Code Platforms.
Just as Strikingly simplifies Web design and enables Citizen Publishers to create Single-Page Websites, No-Code Platforms enable non-programmers to create Software-as-a-Service (SaaS), Web and mobile apps. This means that we need less Code(rs) and more Design Thinkers: people who can better explore and define a business problem, and translate this to a Service Design that may be instantly created (and validated) as a SaaS, Web or mobile app.
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