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A No-Code State of Mind

How Strikingly are paving the way towards a true Web 2.0 world.


Ian H Smith

When Tim O'Reilly first talked about Web 2.0, and the term was given to a second generation of the World Wide Web, this was describing the ability for people to collaborate and share information online. It signalled a new, simplified world of IT. However, many digital agencies and IT services firms and IT departments have continued to make Web design a complex and expensive world, where maximising billable people hours has been the driving force for the supplyside firms. However, there is an opposing force that reinforces Web 2.0: the Single-Page Website.

Simple Thinking

Since Strikingly launched its Single-Page Website Platform, it has grown from strength to strength. It's recent Series A+ funding round has paved the way for significant expansion in China. In reading this blog post and Being Guided Website you are looking at a Single-Page Website - plus a separate Blogging Platform. If you click through the links at the top of the main Website, you are effectively being moved from one tagged area in the Single-Page Website to another. It is fast, since only one page is loaded for the entire Website (excluding the Blogging Platform).

Citizen Publishers

When you sign-up for a Strikingly Website, you will see how the User Interface (UI) has been created for a 'Citizen Publisher' in true Web 2.0 style. Now let's dispel another myth propagated by the IT industry dinosaurs addicted to billable people hours: Strikingly Single-Page Websites are NOT limited to smaller organisations. Large enterprises and government agencies can empower a wider number of employees, partners and customers as Citizen Publishers with Strikingly. In turn, this means that a Single-Page Website can also become a Single-Focus Website: a microsite designed and published around a specific product, service, event or topic.

No-Code Platforms

Moving beyond Websites, we have another growing and truly disruptive tech trend: the No-Code Platform. This is the progression from Code, through Low-Code, to No-Code, as defined below.

Code is where the majority of tech ventures and IT operations are today: applying ground-up coding to everything in the business logic and presentation layers of mobile and Web apps, and more recently, making optimal use of the latest architecture for 'Microservices' (a collection of loosely-coupled services). In ground-up Code approaches, there is endless debate about what languages are best for 'serverside' and 'clientside' and increasingly, we see 'JavaScript Everywhere' (Node.js, React, et al).

Low-Code is the term applied to platforms that offer software developers and tech-savvy IT analysts the opportunity to create new mobile and Web apps through an optimal mix of visual development and use of prebuilt models ( or 'objects'), limiting Code to elements that cannot be created in this way. There are many Low-Code Platforms available today, such as Simplicité or through using Design Languages and reusable components, such as SAP Fiori, Salesforce Lightning Design System or Microsoft Fluent Design System.

No-Code is the term applied to platforms that enable business users and consumers to create and publish mobile and Web apps, without recourse to any form of syntax-level programming of Code. For very simple apps, the Salesforce Lightning Platform was an early pioneer of No-Code. This is the most challenging Platform Architecture of all: how to create a meaningful set of reusable components and modules that completely removes syntax-level programming of Code. In many new developments, spreadsheet-like components may be built as No-Code, and then cut-and-paste as Code 'script' into No-Code, Low-Code or Code Platforms.

Citizen Developers

Just as Strikingly simplifies Web design and enables Citizen Publishers to create Single-Page Websites, No-Code Platforms enable non-programmers to create Software-as-a-Service (SaaS), Web and mobile apps. This means that we need less Code(rs) and more Design Thinkers: people who can better explore and define a business problem, and translate this to a Service Design that may be instantly created (and validated) as a SaaS, Web or mobile app.

Getting Started

If you would like to know more about how to become a Citizen Publisher or Citizen Developer and create your first Single-Page Website with Strikingly, or SaaS app with a No-Code Platform, then contact me via email and we can explore this further.

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