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Simplifying Websites

Strikingly and Fierce Reduction for a true Web 2.0 world.


Ian H Smith

When Tim O'Reilly first talked about Web 2.0, and the term was given to a second generation of the World Wide Web, this was describing the ability for people to collaborate and share information online. It signalled a new, simplified world of IT.

However, many digital agencies, IT services firms and IT departments make Web design a complex and expensive world, where maximising billable people hours has been the driving force for the supplyside firms. However, there is an opposing force that reinforces Web 2.0: the Single-Page Website. It's the Strikingly Single Page Website Platform.

Simple Thinking

Since Strikingly launched its Single-Page Website Platform, it has grown from strength to strength. It's recent Series A+ funding round has paved the way for significant expansion in China. In reading this blog post and Being Guided Website you are looking at a Single-Page Website - plus a separate Blogging Platform.

If you click through the links at the top of the main Website, you are effectively being moved from one tagged area in the Single-Page Website to another. It is fast, since only one page is loaded for the entire Website (excluding the Blogging Platform).

Citizen Publishers

When you sign-up for a Strikingly Website, you will see how the User Interface (UI) has been created for a 'Citizen Publisher' in true Web 2.0 style. Now let's dispel another myth propagated by the IT industry dinosaurs addicted to billable people hours: Strikingly Single-Page Websites are NOT limited to smaller organisations.

Large enterprises and government agencies can empower a wider number of employees, partners and customers as Citizen Publishers with Strikingly. In turn, this means that a Single-Page Website can also become a Single-Focus Website: a microsite designed and published around a specific product, service, event or topic.

Citizen Developers

Just as Strikingly simplifies Web design and enables Citizen Publishers to create Single-Page Websites, No-Code Platforms, such as Salesforce Lightning Platform, enable non-programmers to create Software-as-a-Service (SaaS), Web and mobile apps. At Being Guided, we combine Strikingly-based Websites with Salesforce Lightning Platform-based SaaS apps.

This means that we need less Coders and more Design Thinkers: people who can better explore and define a business problem, and translate this to a Service Design that may be instantly created as any combination of Website and SaaS app.

Getting Started

If you would like to know more about how to become a Citizen Publisher or Citizen Developer and create your first Single-Page Website with Strikingly, or SaaS app with the No-Code Salesforce Lightning Platform, then contact me via email and we can explore this further.

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