When Tim O'Reilly first talked about Web 2.0 and the term given to a second generation of the World Wide Web that gave the ability for people to collaborate and share information online, it signalled a new, simplified world of IT. However, many digital agencies and IT services firms have continued to make Web design a complex and expensive world, where maximising billable people hours has been the driving force. However, there is an opposing force: the Single-Page Website.
Since Strikingly launched its Single-Page Website Platform, it has grown from strength to strength. It's recent Series A+ funding round has paved the way for significant expansion in China. In reading this blog post and Being Guided Website you are looking at a Single-Page Website - plus a separate Blogging Platform. If you click through the links at the top of the main Website, you are effectively being moved from one tagged area in the Single-Page Website to another. It is fast, since only one page is loaded for the entire Website (excluding the Blogging Platform).
When you sign-up for a Strikingly Website, you will see how the User Interface (UI) has been created for a 'Citizen Publisher' in true Web 2.0 style. Now let's dispel another myth propagated by the IT industry dinosaurs addicted to billable people hours: Strikingly Single-Page Websites are NOT limited to smaller organisations. Large enterprises and government agencies can empower a wider number of employees, partners and customers as Citizen Publishers with Strikingly. In turn, this means that a Single-Page Website can also become a Single-Focus Website: a microsite designed and published around a specific product, service, event or topic.
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