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Success Story.

Integrating Salesforce Apps for the UK NHS. 


Ian H Smith

A go-to-market engagement with tech startup is a recent success for me. The UK National Health Service (NHS), Europe's largest organisation, is my recent early adopter customer. This is a story about Salesforce Integration.


If you want to integrate Salesforce with other apps or services, there are a number of existing technologies you can use: Boomi, Jitterbit or MuleSoft. However, in each case the big problem is cost - the true cost. This means not only high-cost licenses but an outdated approach to expensive  software development. I believe that there is a better approach to Salesforce Integration: .


As described below, I enabled to win and led the Salesforce Integration with the NHS as an early adopter customer. The cost difference with this new technology v. MuleSoft was 100x+!

For the NHS, the solution has provided a seamless integration between Salesforce and many other applications: an Electronic Health Record (EHR) system; a Patient Booking system; Eventbrite, Mailchimp and Microsoft Teams Events systems; and, HubSpot and Mailchimp Marketing systems.

More About is a platform that allows visual integration of apps. With simple drag-and-drop tools solutions extend established IT systems: including Microsoft Dynamics (via a Google Chrome Plugin) and Salesforce Platform (via a 'Canvas'). enables Integration and extension of established apps on Microsoft Dynamics (via a Google Chrome Web browser Plugin) and Salesforce Platform (via a Lightning 'Canvas'). This means trusted hosting of data on Google Firebase or Salesforce.  

As illustrated in the infographic above, provides a truly integrated user experience through a right-hand, left-hand or full-page 'Canvas' on a Salesforce app Record. This means that users can work on different apps and related tasks directly inside Salesforce Lightning Experience.

Four Advantages

The measurable value outcomes as advantages with are:

1. Annual Licence Fees starting as low as UK£12,000 per annum: simple model.

2. Industry-standard JavaScript Code: widely available and affordable skills.

3. Containerised Platform. Trusted Hosting : Google Firebase or Salesforce.

4. Fixed-Price, Fixed-Time Engagements: being Paid on Deliverables, Not Hours.




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