• Design Thinking, applied.

  • About

    We apply Design Thinking in 5 steps to monetise the challenger.

  • About

    Proactive buyer-seller interactions, in 3 phases.

  • Thinking

    Being Human

    Achieving measurable value outcomes.

    Our thinking is Design Thinking: solving problems in a people-oriented way. This is all about bringing challengers and innovators together. This is transforming business-as-usual, with measurable value outcomes.

  • Thinking

    Being Creative

    Constructive, value-creating disruption.

    With Mutual Value Discovery, we enable all buyside and sellside stakeholders to explore challenges and to build consensus for the solution. Our work focuses on capturing value and commitment to action.

  • Thinking

    Being Inquisitive

    Embracing curiosity and empathy.

    Great designers are curious. And curiosity is what Design Thinking translates into the right questions, right stakeholders - right time. Value is best created when people are able to communicate openly and honestly.

  • Thinking

    Being Structured

    Adopting ideas from Stanford d.school.

    Design Thinking as a method was developed by the Hasso Plattner Institute of Design (Stanford d.school). It has five steps, applied applied in an iterative loop: Empathize; Define; Ideate; Prototype; and, Test.

  • Thinking

    Being Connected

    It all starts with Empathy Mapping.

    Empathy Mapping allows all stakeholders to express ideas in different ways, unhindered by undue fear or negativity. With receptivity, rapport and trust established, stakeholders can create meaningful Empathy Maps.

  • Thinking

    Being Collaborative

    Design Thinking drives innovation.

    Design Thinking, when applied to connecting buyers and sellers around new innovations, enables value to be better quantified, and risks to be reduced. Creating great receptivity and rapport leads to trust.

  • Thinking

    Being Radical

    Design Thinking, applied.

    We work with startups and enterprises to achieve more digital innovation, from less spend. This means applying the five steps of Design Thinking, iteratively: Empathize; Define; Ideate; Prototype; and, Test.

  • Thinking

    Being Accountable

    Paid on Deliverables, Not Hours.

    Working with our Design Thinking method, we are able to execute our Lab initiatives with the clarity and assurance of fixed-price outcomes. We define this engagement approach as Deliverables, Not Hours.

  • Thinking

    Being Scientific

    Applying advanced data science.

    Our work takes advantage of a rich seam of talent in our network, deeply expert in Artificial Intelligence (AI) and Machine Learning (ML) technologies and tools. This is through our growing network in Ukraine. 

  • Thinking

    Being Secure

    Continuous cyber security is key.

    From the first day of Design Thinking and Discovery, digital innovation must be underpinned by continuous, preventative cyber security. Through our network, we deliver credible, safe Security Operations (SecOps).

  • BLOG

    Thoughts and ideas on Design Thinking, applied.

    In this blog post, I talk about the need to focus on human, not tech, when undertaking meaningful...
    noviembre 5, 2019
    When most people moved software from licensed installations of SAP as on-premise servers and...
    noviembre 5, 2019
    In creating new Web, mobile or Software-as-a-Service (SaaS) apps, I think that what matters most...
    noviembre 4, 2019
    If business leaders want to achieve more value from less spend, why do they engage IT services...
    noviembre 2, 2019
    I would say that the most important thing about Sales Enablement is coaching. Let's take a look...
    noviembre 1, 2019
    This blog post is written for tech challengers: firms who offer products or services that aim to...
    New tech ventures face many hurdles, not least access to capital. Regardless of whether you are a...
    septiembre 28, 2019
    We have an amazing number of high-value Artificial Intelligence (AI) startups emerging in North...
    septiembre 3, 2019
    When Tim O'Reilly first talked about Web 2.0, and the term was given to a second generation of...
    agosto 27, 2019
    The term Independent Software Vendor (ISV) is still commonplace within the IT industry today, but...
    Digital innovation, if it is to deliver timely, measurable value outcomes for any organisation,...
    julio 25, 2019
    The technology platforms that represent the foundation for digital innovation are rarely...
    This is a first blog post in my Management History Series, reviewing words of wisdom from my...
    agosto 6, 2018
    In a new book on Design Thinking - The Design Thinking Playbook by Michael Lewrick, Patrick Link...
    Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...
    Design has become mainstream thinking: Design Thinking. This may be defined as a method and set...
  • Contact

    Let's talk.

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