• Design Thinking , applied.

  • Thinking

    Why Design Thinking

    Generating new value, creatively.

    Design Thinking means solving problems in a people-oriented way. In our work this is all about bringing challengers and innovators together. We focus on transforming business-as-usual, to create measurable value outcomes.

  • Thinking

    Being Challengers

    Disrupting, yet building new value.

    Design Thinking is a method that brings together sellside and buyside actors in a more open, cooperative way. This is Mutual Value Discovery: buyers and sellers openly exploring win-win engagements.

  • Thinking

    Being Inquisitive

    Embracing curiosity and empathy.

    Design Thinking, underpinning Mutual Value Discovery, leads to a win-win outcome for producer (seller) and consumer (buyer). This means asking and answering meaningful questions, and challenging conventions.

  • Thinking

    Being Structured

    Adopting ideas from Stanford d.school.

    Our method embraces the Design Thinking developed by the Hasso Plattner Institute of Design at Stanford University (d.school). This is five steps, in an iterative loop: Empathize; Define; Ideate; Prototype; and, Test.

  • Thinking

    Being Engaged

    Uncovering insights that create value.

    Empathy Mapping enables the generation of both explicit and implicit needs, revealed through Mutual Value Discovery. This means capturing everything from each stakeholder or user as: Say; Think; Feel; and, Do.

  • Work

    Radical Collaboration

    Value creation through networking.

    We bring together enterprises and entrepreneurs. Our work focuses on enabling new value creation. We apply Design Thinking to problem-solving, combining human creativity with digital innovation.

  • Work

    Co-creating new services and ventures through digital innovation.

    Rethink

    Challenging business-as-usual. Co-creating new services and ventures.

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    React

    Engaging with a sense of urgency. Truly agile, with a focus on execution.

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    Reuse

    Applying prebuilt digital assets. Proven technology, not reinventing wheels.

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  • Lab

    Being Disruptive

    Innovation: beyond business-as-usual.

    Our Design Lab is your Design Lab: dedicated teams of professionals, focused on helping you to apply Design Thinking to enable digital innovations that will effectively challenge business-as-usual.

  • Lab

    Our end-to-end digital product design and development studio.

    Design

    Reimagining services and experiences for new ventures and established enterprises.

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    Develop

    Creating high quality, scalable apps that run on world-class cloud ecosystems.

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    Deliver

    Optimising tech architectures to predict and minimise elastic cloud costs.

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  • Lab

    Design

    Radical collaboration drives innovation.

    Creating compelling user experiences for your customers with mobile and Web apps. We apply Design Thinking to solve problems with digital innovations, in a people-oriented way.

     

    We engage through five key steps in an iterative loop: Empathize; Define; Ideate; Prototype; and, Test. Our work focuses on maximising user experience with mobile and Web apps.

     

    Our approach is focused on radical collaboration. This means ensuring that all stakeholders engage at every iterative step of innovation, to achieve meaningful outcomes.

  • Lab

    Develop

    Focused on deliverables, not hours.

    Building your scalable, trusted mobile and Web apps. We work with a combination of a reusable components with our Platform, and a Scrumban development method.

     

    Through applying reusable components and a low-code platform, we are able to reduce the time between the five iterate steps of Design Thinking, enabling near real-time app creation.

     

    Our Scrumban method means that we are paid on Deliverables, Not Hours. We combine agility with certainty: each 2-week Sprint is fixed, but ongoing, change is the only constant.

  • Lab

    Deliver

    Smart DevOps, in the right cloud.

    Helping you to size, price, run and support mobile and Web apps in world-class cloud ecosystems. We understand how to optimise app architecture for best elastic cloud pricing.

     

    We apply Smart DevOps to our go-live services in any cloud. This is for apps built on our Platform, running on Amazon Web Services, Microsoft Azure or Salesforce Heroku.

     

    Regardless of whether you are leading a startup or reimagining an established enterprise service or process, we provide dedicated teams to maximise user adoption and support.

  • Platform

    A solid foundation for digital innovation.

  • Ian H Smith

    Director, Evangelist & Coach

     

    After initially training as a product designer in the plastics industry, I have spent the past 35+ years in challenging roles within the tech industry.

     

    I hold a Master's degree in Design Thinking. This inspires my work: applying a human-centered approach to solving problems with digital innovation.

    Lindsey Kennedy

    Head of Research

     

    I work with Being Guided clients and partners to make better sense of social networks and relationship insights in an ever-changing world.

     

    My engagements are built on a foundation of analysing decision-makers and influencers who will be motivated to join in new business conversations.

    "Ash" Ashutosh Singh Rawat

    Partner & Strategist

     

    I am Partner and Cofounder of Cliffex, the Design Lab venture with Being Guided. My work is focused on creating dedicated teams for tech ventures.

     

    I bring my experience to entrepreneurs and executives who are building new services requiring a solid foundation of mobile and Web apps.

    "Sid" Sidharth Shankar Sahoo

    Partner & Design Guru

     

    I am Partner at Cliffex, the Being Guided Design Lab venture. My passion is designing digital products that are simple, beautiful, and easy-to-use.

     

    I engage at every stage of a digital venture: from ideation to delivering a product to market. I hold a MBA in Health, Medical and Technology Sciences.

  • BLOG

    Thoughts on Design Thinking applied to high-value innovation.

    July 12, 2018
    For new digital innovations, you cannot rely on the buyside defining the purchase process alone....
    June 25, 2018
    The technology platforms that represent the foundation for digital innovation are rarely...
    New tech ventures face many hurdles, not least access to capital. Regardless of whether you are a...
    June 19, 2018
    The digital entrepreneur is a disrupter. As we have all seen with world-class firms, such as...
    When we moved software from licensed installations on servers and desktop/laptop PCs to Software...
    Digital innovation, if it is to deliver timely, measurable value outcomes for any organisation,...
    June 14, 2018
    As we develop our Mentoring Network at Being Guided, we are building our human network of...
    June 11, 2018
    Knowledge-intensive services firms have an inherent constraint: as they grow revenues, so too,...
    June 9, 2018
    There has been much talk about how the emergence of the Citizen Developer can accelerate digital...
    Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...
    Design has become mainstream thinking: Design Thinking. This may be defined as a method and set...
    March 15, 2018
    The most successful integrated marketing cloud for retailers in Eastern Europe is now available...
    More Posts
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Privacy Policy Notice

The Policy: This Privacy Policy Notice is for this Website; [www.beingguided.com] and served by Being Guided and governs the privacy of those who use it. The purpose of this Policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this Website, including your rights under current laws and regulations. If you do not agree to the following policy you may wish to cease viewing or using this Website.

Definitions

"I", "our", "us", or "we" means the business, Being Guided and Xceliant Limited.

"You", "the user" means the person(s) using this Website.

"GDPR" means European Union (EU) General Data Protection Regulation.

"PECR" means Privacy & Electronic Communications Regulation.

"ICO" means Information Commissioner's Office.

Cookies mean small files stored on a users computer or device.

Processing of Your Personal Data

Under the GDPR (General Data Protection Regulation) we control and/or process any personal information about you electronically using the following lawful bases.

We process your information in the following ways: 

Data Retention Period: We will continue to process your information under you withdraw consent or it is determined your consent no longer exists.

Sharing your information: We do not share your information with third parties.

Your Individual Rights

Under the GDPR your rights are as follows: the right to be informed; the right of access; the right to rectification; the right to erasure; the right to restrict processing; the right to data portability; the right to object; and the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the Information Commissioner's Office (ICO) [www.ico.org.uk] in UK, if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

Internet Cookies

We use cookies on this Website to provide you with a better user experience. We do this by placing a small text file on your device/computer hard drive to track how you use the Website, to record or log whether you have seen particular messages that we display, to keep you logged into the Website where applicable, to display relevant adverts or content, referred you to a third party website.

Some cookies are required to enjoy and use the full functionality of this Website.

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device/computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your Web browser options.

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR Compliance requirements.

Transparent Privacy Explanations

We have provided some further explanations about user privacy and the way we use this Website to help promote a transparent and honest user privacy methods.