Design Thinkers: designers and beyond.
Being Guided is a network, not a hierarchy. We are a collective of like-minded people that share a passion for Design Thinking. We come from many areas of life: design, marketing, sales, tech, and beyond.
Achieving measurable value outcomes.
Design Thinking means solving problems in a people-oriented way. It is all about bringing challengers and innovators together. This is transforming business-as-usual, with innovative, measurable value outcomes.
Adopting ideas from Stanford d.school.
Design Thinking as a method was developed by the Hasso Plattner Institute of Design (Stanford d.school). It has five steps, applied applied in an iterative loop: Empathize; Define; Ideate; Prototype; and, Test.
It all starts with Empathy Mapping.
Design Thinking step one is Empathize. This means connecting with all stakeholders through a process of Empathy Mapping, and with each 'Problem Statement' categorising answers as Say, Do, Think and Feel.
Design Thinking suits the curious.
People who are inherently curious respond well to Design Thinkers. To engage in Radical Collaboration, sellers need buyers who are open-minded. This is focusing on connecting like-minded buyers and sellers.
Value creation through networking.
Design Thinking applies to problem-solving, through applying radical collaboration and value networking. This means combining human creativity with state-of-the-art technologies to deliver digital innovation.
Thoughts on Design Thinking applied to high-value innovation.
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