• Design Thinking, applied.

  • Health. Life Sciences.

    Applying Design Thinking to solve problems that matter.

  • About

    Being Guided

    By Design Thinking.

    We apply Design Thinking to help health and life sciences organisations solve their most compelling challenges. This means increasing productivity or reducing costs. Our solutions are built on Salesforce and Tangle.io.


    Ian Smith

    Design Thinker

  • About

    Being Focused

    On health and life sciences.

    We have extensive expertise in health, life sciences and NHS in UK. Our work is all about proactively exploring current state processes, applying Design Thinking to enable future state outcomes.

  • About

    Being Capable

    In Salesforce solutions.

    As a Registered Consulting Partner with Salesforce, we bring a strong set of skills in designing and delivering digital innovations as Salesforce Health Cloud, Sales Cloud and Service Cloud solutions.

  • About

    Being Integrated


    Tangle.io is a platform that allows us to create and integrate apps visually. With simple drag-and-drop tools we build Frontend-as-a-Service solutions, Tangle.io lets Salesforce host data in its safe, scalable cloud.

  • Lab

    Being Talented

    Nurturing the best tech people.

    Our Lab is a venture with Eliftech LLC in Ukraine. This includes an Academy and ongoing personal development programmes attracts, motivates and retains the best architects, designers and developers.

  • Solutions

    Design Thinking

    Online Workshops.


    Salesforce Ecosystem.

    Health Solutions

    Salesforce Platform.

  • Solutions

    Design Thinking

    Online Workshops.

    We help organisations of any size apply Design Thinking to enable App Innovation with Salesforce and Tangle.io. Based on a 5-step method, our Design Thinking Workshops are delivered via online events.

  • Design Thinking

    A 5-step process applying Design Thinking to innovation and sales.

    Being Curious

    Think like a designer.

    Design Thinking means just that - thinking like a designer. This means being curious: asking questions, challenging business-as-usual. This is delivered in five steps for App Innovation and Opportunity Creation.


    Design Thinking is a people-centered way of solving difficult problems. At Being Guided, we help challenger tech firms and enterprises to apply digital innovation via the five-step method created by Stanford d.school.

    Step 01. Empathize

    Empathy Mapping is key.

    The first step in our Design Thinking method is key: Empathize. Through online workshops, we ensure that all stakeholders engage in exploring each problem to be solved or value to be created with cloud apps.


    This is Empathy Mapping. It means engaging buyers and sellers of tech innovations in sessions that encourage openness, receptivity and rapport among all. What follows is trust - and ultimately, truth.

    Step 02. Define

    Focus on what matters most.

    The outputs from Empathy Mapping enable a deeper, more meaningful Define step. Here, all stakeholders work through an Urgent/Important Matrix to prioritise the order of innovation and solution delivery.


    From achieving a more truthful, accurate understanding of the problem, the Define step is in the strongest position to ensure a truthful mapping of this problem to the right solution and move to the next step: Ideate.

    Step 03. Ideate

    Move to tangible innovation.

    The Ideate step is hands-on, based on openness and trust realised at the Define step. This is where stakeholders are encouraged to challenge assumptions, from what is otherwise, just business-as-usual.


    Ideation means taking the journey from identifying the problem to exploring the solution. At this stage, it is best to prioritise 'breadth over depth'. This will enable the widest range of ideas moved to the next step: Prototype. 

    Step 04. Prototype

    No-Code First is key to success.

    By taking a No-Code First at the Prototype stage with Salesforce Lightning Platform and related AppExchange Apps, we can eliminate the costs and time otherwise required with programming of full stack apps.


    No-Code, Low-Code then Code - in that order - means that the journey from Ideate to Prototype may be measured in days and hours. This brings solutions to life in a tangible and real way - for all stakeholders.

    Step 05. Test

    Rapidly drive user acceptance testing.

    New digital innovations and apps should rapidly move from the Prototype step to the Test step, as part of an iterative approach to continuous improvement. This loop may go back to any step to move innovation forward.


    Testing means 'show don't tell' - taking Prototypes through iterative but structured User Acceptance Testing (UAT) of solutions. For us, this is typically Salesforce-based Apps - often well ahead of completeness.

  • Solutions


    Salesforce Ecosystem.

    Beyond our Design Thinking work in health and life sciences, we help startups to engage with Salesforce and Tangle.io. Our work focuses on designing, developing and monetising a Minimum Viable Product.

  • Health Solutions

    Life Sciences . NHS . Social Care

    The Integration Platform


    The Social Care Platform

    Integrated Health and Social Care

    The Volunteer Platform

    In-Hospital and Clinical Trials

  • Solutions

    Design Thinking, applied to App Innovation.

  • Partners

    Our strategic relationships.

    Change Intelligence

    For Salesforce Orgs

    Platform Development

    Public Cloud Innovation


    Extending Salesforce

  • Partners

    World-class digital innovation on Salesforce.

    Salesforce, Assured

    Reducing time, effort and risk.

    Panaya provides a real-time visual impact analysis of a complex Salesforce Org. This means Change Intelligence; risk-based testing and assurance. Enable Salesforce development to be faster and safer.

    See More, Act Faster

    Panaya Foresight is forewarned.

    Salesforce Orgs get complex, fast. Without Panaya, architects and developers cannot see the sheer number of components or functional flows that will be impacted by any change considered.

    Instant Analysis

    Manage all ongoing changes.

    Panaya Foresight allows you to implement complete control of all changes in all Salesforce Orgs, no matter how complex. This means instantly analysing any component by search.  

    Next. 1-hour Workshop

    Instantly see the power of Panaya.

    Join Being Guided and Panaya in a free 1-hour online Workshop to see how you can measurably reduce time, effort and risk with your Salesforce developments. Click here to request a Workshop.



  • Blog

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  • Connect

    Let's talk.

    Support +44 203 991 6368

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