• About

    My Design Thinking combines method, modelling, coaching and technology to drive effective innovation.

  • About

    My Design Thinking enables innovation and integrations with Salesforce Sales Cloud.

  • About

    My Design Thinking is built on the five steps of Stanford d.school innovation, applied iteratively.

  • About

    My Design Thinking applies three principles: Meaningful Journey; Fierce Reduction; and, Progressive Disclosure.

  • About

    My Design Thinking ensures right action, right person, right time for both buyer and seller.

  • About

    My Design Thinking helps sellers to break through the hermetic seal surrounding buyers.

  • About

    My Design Thinking better engages buyers with sellers through Mutual Value Discovery.

  • About

    My Design Thinking drives measurable value outcomes through continuous coaching.

  • About

    My Design Thinking helps startups to identify, engage and monetise early adopter customers.

  • About

    Ian Smith. Your Design Thinker. Bringing to you over 40 years tech industry experience.

  • Think

    Design Thinking, applied.

    On 23 September 2022, the UK Chancellor Kwasi Kwarteng announced the end of IR35 off-payroll...
    Value Engineering is key to any high-value product or service - for both buyer and seller. This...
    When Nye Bevan led the foundation of the UK National Health Service (NHS) in 1948, he did so as a...
    Design Thinking in Sales is a method, delivered as a combination of technology and coaching,...
    A go-to-market engagement with tech startup Tangle.io is a recent success for me. The UK National...
  • Buy

    Fixed-price and hourly rate subscriptions and services. 

  • Connect

    Schedule a Meet.

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