In the high-value, high-touch sell, my customers are saying that they need to engage with buyers in a more meaningful way. It requires Collaborative CRM. Think of this as you inviting customers and prospects into a private workspace to generate a more meaningful conversation at every stage of the buying and selling cycle.

AI-powered Vibe Coding¹ is enabling my customers to extend Salesforce and other CRM systems with innovative Web apps that boost collaboration beyond employees to engage buyers, partners and other stakeholders: Digital Sales Rooms.

Vibe Coding a CRM app integratedwith Salesforce.

Vibe Coding a CRM app on Firebase Studio

Vibe Coding was popularized by Andrej Karpathy¹ to describe a conversational, high-level way of programming with AI models, where you specify the intent, style, or 'vibe' of what you want and let the model draft most of the implementation details. It's extreme no-code innovation.

Instead of painstakingly writing every line, with Vibe Coding you guide the system with natural language specifications, iterative prompts, and lightweight corrections. The emphasis here is on steering the overall direction (the vibe) and rapidly iterating, rather than micromanaging syntax.

Base44² enables the seamless integration of custom web apps that enhance sales processes without deep dives into Apex or Lightning Web Components. Base44 has a prebuilt integration with Salesforce, so enabling Collaborative CRM is inherently strong here.

With Base44 this is particularly valuable for building Digital Sales Room as private, collaborative workspaces tailored for high-value, high-touch selling. This incorporates real-time document sharing, personalized video messaging, and dynamic content feeds directly into Salesforce records, all as part of a powerful Vibe Coding environment.

Google Firebase Studio³ abstracts away the typical complexities of app creation (scaffolding, service provisioning, environment configuration, continuous integration/continuous deployment (CI/CD) and instead, provides a conversational workflow where you describe what you want.

To make it tangible, a typical Vibe Coding flow might look like:

Start from intent. In the Google Firebase Studio App Prototyping agent, you describe:

“A high‑touch business-to-business Sales Room for complex deals, integrated with Salesforce CRM data, AI‑generated Opportunity summaries, and a collaborative workspace for the buyer.”

AI‑generated prototype. The Prototyping agent generates:

Multi‑page Next.js or React interface.
A backend API for deals, accounts, and content.
Suggested Firebase Auth and Firestore or Data Connect schema for Accounts/Opportunities.

Iterate conversationally. You refine: “Add an AI summary widget that uses Gemini to summarize the last 10 interactions and suggested next best actions.”

Gemini in Firebase updates code in place, wires in AI calls (via Firebase AI Logic or Genkit), and updates the UI. Drop into code when needed.

Developers refine business logic, add integration to Salesforce or other systems, adjust security rules, and optimize performance.

Deploy & monitor. Deploy to Firebase App Hosting, get a shareable URL, and monitor performance and behavior through integrated Google Firebase tools.

Next ...

Let's explore how extending your existing CRM environment with a Web app and applying Vibe Coding with Google Firebase Studio can measurably increases in your sales effectiveness.

References

1. Karpathy, A. [@karpathy]. (2025, February 2). There’s a new kind of coding I call “vibe coding”, where you fully give in to vibes, embrace exponentials, and forget that code even exists. X. https://x.com/karpathy/status/1753472166197080428
2. Base44 (2025). Extending Salesforce Rapid web app and workspace creation. Base44.
   https://www.base44.com/solutions/salesforce-extensions
3. Google. (2025). Get started with Firebase Studio. Firebase.
   https://firebase.google.com/docs/studio/get-started