• Design Thinking, applied.

  • Thinking

    Being Creative

    Design Thinking, applied.

    We apply Design Thinking to help you to solve your most compelling challenges. This means Design Thinking combined with Salesforce - to drive business value - fast.


    Ian Smith

    Design Thinker

  • Thinking

    Being Affordable

    Paid on Deliverables, Not Hours.

    Through applying Design Thinking with Salesforce, we deliver tangible solutions to your compelling problems - at a fraction of the cost of business-as-usual IT - and with the assurance of fixed-price engagements.

  • Thinking

    Being Compelling

    The power of ROI Modelling.

    Design Thinking enables you to prioritise and focus on what matters, when in pursuit of increasing sales or reducing costs. This leads to a deeper understanding of the challenge, by applying the rigour of ROI Modelling.

  • Thinking

    Being Curious

    Embracing openness and empathy.

    Great designers are curious. And curiosity is what Design Thinking translates into the right questions, right stakeholders - right time. Value is best created when people are able to communicate openly and honestly.

  • Thinking

    Being Structured

    Adopting ideas from Stanford d.school.

    Design Thinking as a method was developed by the Hasso Plattner Institute of Design (Stanford d.school). It has five steps, applied applied in an iterative loop: Empathize; Define; Ideate; Prototype; and, Test.

  • Thinking

    Being Connected

    It all starts with Empathy Mapping.

    Empathy Mapping allows all stakeholders to express ideas in different ways, unhindered by undue fear or negativity. With receptivity, rapport and trust established, stakeholders can create meaningful Empathy Maps.

  • Thinking

    Being Focused

    Eisenhower meets Churchill.

    We help you to continuously reprioritise Tasks into the 4 Ds: Do; Develop; Delegate; or, Delete. This is inspired by Dwight Eisenhower, former President of USA - underpinned by Churchill's 'Action This Day'.

  • Principles

    Meaningful Journey

    Design Principle 01.

    When designing a No-Code Platform solution, the first thing to create is its journey: the path, steps or tasks that users will complete in providing a service, undertaking work or solving a big and important problem.

  • Principles

    Fierce Reduction

    Design Principle 02.

    When users get confused with business-as-usual IT, it's usually because what they are confronted with on an app page view offers too many choices of what to do next. Often, there is no clear next step.

  • Principles

    Progressive Disclosure

    Design Principle 03.

    When designing a Meaningful Journey and applying Fierce Reduction with a No-Code Platform, it is better to have more clicks or swipes through, than add too many options in any given screen view.

  • Platform

    No-Code First

    Inherent tech advantage.

    We combine Design Thinking with No-Code digital innovation on the Salesforce Lightning Platform. This enables us to deliver enterprise apps 10x faster versus traditional coding approaches to digital innovation.

  • Platform

    Design Thinking Platform

    Includes Salesforce Lightning Platform


    Professional Users per Month



    Customer Users per Month

    The Volunteer Platform

    Includes Salesforce Lightning Platform


    Professional Users per Month



    Citizen Users per Month

    The Social Care Platform

    Includes Salesforce Lightning Platform


    Professional Users per Month



    Citizen Users per Month

  • Startups

    Opening New Markets

    Winning the early adopters.

    We help startups and fast-growth tech firms entering UK and European markets to identify and win early adopter customers. Our affordable results-oriented approach is underpinned by our Design Thinking Platform.

  • Blog

    Thoughts on Design Thinking, applied.

    October 23, 2020
    This blog post is written for services and tech challengers: fast-growth firms (or even public...
    October 22, 2020
    As we live through a challenging economic environment, investment in digital innovations, whether...
    Design Thinking is a powerful method for solving problems in a people-oriented way. Salesforce is...
    October 12, 2020
    In this deep economic recession caused by the COVID-19 pandemic, the UK National Health Service ...
    October 5, 2020
    Our Design Lab brings together the best talent for advanced, yet cost-effective digital...
    September 7, 2020
    As the opening of the Nightingale Hospital at the ExCel London proved, when a compelling need...
    New tech ventures face many hurdles, not least, access to affordable capital. Regardless of...
    February 14, 2020
    The Social Care Platform is a cloud solution, built on the Salesforce Lightning Platform and...
    August 19, 2019
    Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...
    Design has become mainstream thinking: Design Thinking. This may be defined as a method and set...
    April 14, 2019
    In a new book on Design Thinking - The Design Thinking Playbook by Michael Lewrick, Patrick Link...
  • Connect

    Let's talk. Support: +44 203 991 6368

  • Legal Notices

    Privacy Policy

    When you use and interact with our Websites or Services, communicate with or otherwise contact us or visit our offices or attend our events, we may collect, use, share and process information relating to you ("Personal Data"). These Privacy Statement Highlights summarise our Personal Data processing practices and your related rights.

    We collect and process Personal Data for a variety of purposes, including:

    • The processing of your name and contact information to provide you with information about our products, manage your registration for and attendance at our events and webinars or for office visits, manage your registration for contests or promotions, provide you with customer support or otherwise communicate with you.
    • The processing of device and usage data to develop, improve, manage and customise our Websites and Services, to assess and improve the related user experience, to identify customer opportunities and to guarantee our Websites and Services security and continued proper functioning.
    • The processing of your billing information to complete transactions with you when you purchase our Products or Services.
    • To provide you with the necessary functionalities required during your use of our Websites and Services, and to review capacity requirements and compliance with the applicable usage terms.
    • To display personalised advertisements to you and to send to you marketing communications about us, our Products and our Services. ;p
    • To comply with our legal obligations under applicable laws of England and Wales and cooperate with public and government authorities.
    • We only collect and process your Personal Data to the extent it is necessary for fulfilling these purposes and where we can rely on a legal basis for such processing. Where required, we will ask you for your prior consent to processing.

    We may share Personal Data with various parties, including:

    • Our contracted service providers that process Personal Data on our behalf for IT and system administration and hosting, credit card processing, research and analytics, marketing, customer support and data enrichment.
    • Affiliates within our current or future organisation that processEs Personal Data for customer support, marketing, event management, technical operations and account management.
    • If you are using our Services as an authorised user, we may be responsible by accessIng the Services for verifying your account, investigating suspicious activity and reviewing the compliance our usage terms and policies.
    • Sponsors of events, webinar or contests for which you register.
    • Third-party social media and advertising networks, which usually act as separate controllers, so that we can advertise on their platforms.
    • Specifically in relation to our Being Guided Website at https://www.beingguided.com, with our third-party Partners, including but not limited to Salesforce, who may contact you regarding their Products or Services.
    • In individual instances, professional advisers who provide consultancy, banking, legal, insurance and accounting services, or if we are involved in a merger, reorganisation, asset sale or business combination.
    • Public and government authorities, to the extent we are compelled to disclose Personal Data to comply with our legal obligations under the laws of England and Wales.

    You have certain rights relating to your Personal Data, subject to local data protection Under the laws of England and Wales. These rights may include:

    • To access your Personal Data held by us ('Right to Access').
    • To rectify inaccurate Personal Data and, taking into account the purpose of processing the Personal Data, ensure it is complete ('Right to Rectification').
    • To erase/delete your Personal Data, to the extent permitted by applicable data protection laws ('Right to Erasure; 'Right to be Forgotten').
    • To restrict our processing of your Personal Data to the extent permitted by law ('Right to Restriction of Processing').
    • To transfer your Personal Data to another controller, to the extent possible ('Right to Data Portability').
    • To object to any processing of your Personal Data carried out on the basis of our legitimate interests ("Right to Object'). 

    Where we process your Personal Data for direct marketing purposes or share it with third-parties for their own direct marketing purposes, you can exercise your right to object at any time to such processing without having to provide any specific reason for such objection.

    To not be subject to a decision based solely on automated processing, including profiling, which produces legal effects ('Automated Decision-Making'); Automated Decision-Making currently does not take place on our Websites or in our Services.

    To the extent we base the collection, processing and sharing of your Personal Data on your consent, to withdraw your consent at any time, without affecting the lawfulness of the processing based on such consent before its withdrawal.

    Modern Slavery Act 2015

    1. COMPLIANCE WITH LAWS AND POLICIES 1.1 In performing its obligations under the agreement, Being Guided ("Xceliant Limited") shall and shall ensure that each of its subcontractors shall: (a) comply with all applicable laws, statutes, regulations in force from time to time including but not limited to the Modern Slavery Act 2015; and (b) take reasonable steps to ensure that there is no modern slavery or human trafficking in Being Guided ("Xceliant Limited") or subcontractors supply chains or in any part of their business 2. DUE DILIGENCE 2.1 Being Guided ("Xceliant Limited") represents and warrants that: (a) neither Being Guided ("Xceliant Limited") nor any of its officers, employees or other persons associated with it: (i) has been convicted of any offence involving slavery and human trafficking; and (ii) having made reasonable enquiries, to the best of its knowledge, has been or is the subject of any investigation, inquiry or enforcement proceedings by any governmental, administrative or regulatory body regarding any offence or alleged offence of or in connection with slavery and human trafficking. 2.2 Being Guided ("Xceliant Limited") shall implement due diligence procedures for its own suppliers, subcontractors and other participants to ensure that there is no slavery or human trafficking in its supply chains. 3. SUBCONTRACTING 3.1 Being Guided ("Xceliant Limited") shall not subcontract its obligations under this agreement without the prior written consent of Customer. In order to help Customer reach a decision on a proposed subcontract, Being Guided ("Xceliant Limited") r shall provide Customer with a copy of any proposed subcontract, together with any other information that Aster may reasonably require about the proposed subcontractor. 2 3.3 If Customer agrees that Being Guided ("Xceliant Limited") may subcontract its obligations, Being Guided ("Xceliant Limited") shall implement an appropriate system of due diligence designed to ensure the subcontractor complies with the principles of the Modern Slavery Act 2015 and that the subcontractor shall take reasonable steps to ensure that there is no modern slavery or human trafficking in the subcontractors supply chains or in any part of its business 4. REPORTS 4.1 Being Guided ("Xceliant Limited") shall notify Customer as soon as it becomes aware of any actual or suspected slavery or human trafficking in a supply chain which has a connection with this Agreement. 4.2 Being Guided ("Xceliant Limited") shall prepare and deliver to Customer no later than April each year, an annual slavery and human trafficking statement setting out the steps it has taken to ensure that slavery and human trafficking is not taking place in any of its supply chains or in any part of its business. 5. AUDITS 5.1 Being Guided ("Xceliant Limited") shall maintain a complete set of records to trace the supply chain of all goods and services provided to Customer in connection with this agreement. 6. TRAINING 6.1 Being Guided ("Xceliant Limited") shall implement a system of training for its employees to ensure compliance with the principles of the Modern Slavery Act 2015 and the prevention of modern slavery or human trafficking. 6.2 Being Guided ("Xceliant Limited") shall keep a record of all training offered and completed by its employees and shall make a copy of the record available to Customer on request. 7. WARRANTIES Being Guided ("Xceliant Limited") represents, warrants and undertakes that it conducts its business in a manner that is consistent with the principles of the Being Guided ("Xceliant Limited") if Being Guided ("Xceliant Limited") commits a breach of Clauses 1, 2 4 or 7.

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