• Design Thinking, applied.

  • Thinking

    Being Human

    Achieving measurable value outcomes.

    Our thinking is Design Thinking: solving problems in a people-oriented way. This is all about bringing challengers and innovators together. This is transforming business-as-usual, with measurable value outcomes.

  • Thinking

    Being Creative

    Constructive, value-creating disruption.

    With Mutual Value Discovery, we enable all buyside and sellside stakeholders to explore challenges and to build consensus for the solution. Our work focuses on capturing value and commitment to action.

  • Thinking

    Being Inquisitive

    Embracing curiosity and empathy.

    Great designers are curious. And curiosity is what Design Thinking translates into the right questions, right stakeholders - right time. Value is best created when people are able to communicate openly and honestly.

  • Thinking

    Being Structured

    Adopting ideas from Stanford d.school.

    Design Thinking as a method was developed by the Hasso Plattner Institute of Design (Stanford d.school). It has five steps, applied applied in an iterative loop: Empathize; Define; Ideate; Prototype; and, Test.

  • Thinking

    Being Connected

    It all starts with Empathy Mapping.

    Empathy Mapping allows all stakeholders to express ideas in different ways, unhindered by undue fear or negativity. With receptivity, rapport and trust established, stakeholders can create meaningful Empathy Maps.

  • Thinking

    Being Real

    Tangible results from tech.

    Our Lab is built on a scalable network of like-minded people, grounded in the real world. We commit to delivering measurable value outcomes. We know time is money, so we remove this risk for you.

  • Thinking

    Being Collaborative

    Design Thinking drives innovation.

    Design Thinking, when applied to the widest network of stakeholders and subject matter experts, enables value to be better quantified, and risks to be reduced. Creating receptivity and rapport leads to trust.

  • Thinking

    Being Radical

    Design Thinking, applied.

    We work with startups and enterprises to achieve more digital innovation, from less spend. This means applying the five steps of Design Thinking, iteratively: Empathize; Define; Ideate; Prototype; and, Test.

  • Thinking

    Being Accountable

    Paid on Deliverables, Not Hours.

    Working with our Design Thinking method, we are able to execute our Lab initiatives with the clarity and assurance of fixed-price outcomes. We define this engagement approach as Deliverables, Not Hours.

  • Thinking

    Being Scientific

    Applying advanced data science.

    Our work takes advantage of a rich seam of talent in our network, deeply expert in Artificial Intelligence (AI) and Machine Learning (ML) technologies and tools. This is through our growing network in Ukraine. 

  • Working


    Simplification, applied.

    Our focus on manufacturing starts and ends with simplification. Simpler Websites, simpler systems, simpler tech - greater value for money. As a foundation for Servitization, we, first and foremost, simplify IT.

  • Working


    Monetising challengers.

    Whilst raising capital is sometimes inevitable for a tech startup, the best kind of investor is an early adopter customer. They don't sit on your board, telling you what to do - and they rarely take an equity stake.


    Blog. Thoughts and ideas on Design Thinking, applied.

    In this first of my blog posts, dedicated to Simplifying Manufacturing IT, I start with two...
    6 décembre, 2019
    New tech ventures face many hurdles, not least access to capital. Regardless of whether you are a...
    5 décembre, 2019
    I cannot understand why so many CIOS and CTOs have a fear of outsourcing software design and...
    'Design Thinking' is simply a people-oriented way to solve problems. Often, in digital innovation...
    5 novembre, 2019
    Here are 3 Design Principles when applying Design Thinking to creating next generation Web,...
    2 novembre, 2019
    I would say that the most important thing about Sales Enablement is coaching. Let's take a look...
    1 novembre, 2019
    This blog post is written for tech challengers: firms who offer products or services that aim to...
    19 août, 2019
    Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...
    Design has become mainstream thinking: Design Thinking. This may be defined as a method and set...
    This is a first blog post in my Management History Series, reviewing words of wisdom from my...
    14 avril, 2019
    In a new book on Design Thinking - The Design Thinking Playbook by Michael Lewrick, Patrick Link...
  • Connecting

    Let's talk.

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