• About

    We help tech challengers to increase sales effectiveness. This is Design Thinking applied.

  • About

    Design Thinking in sales is the combination of technology, method and coaching.

  • About

    Design Thinking lives inside Salesforce CRM to enable right action, right person, right time.

  • About

    Design Thinking in sales is a method enabling win-win Mutual Value Discovery with buyers.

  • About

    Our experience and outsider role makes us effective Coaches to guide your people in the heat of a Deal.

  • About

    We can help you defend value over price and counter deal slippage through compelling ROI Models.

  • About

    Our Opportunity Creation services means qualified leads delivered directly into your Salesforce CRM.

  • About

    We are led by Ian Smith, bringing to you over 40 years experience gained in tech challenger sales.

  • Platform

    Design Thinking Platform enables right action, right person, right time inside Salesforce CRM.

  • Platform

    Design Thinking Platform is a custom app built on Tangle.io, embedded as a Canvas inside Salesforce CRM.

  • Buy

    Fixed-price and hourly rate subscriptions and services. 

  • Connect