• Silo-busting.

    Breaking down the barriers to integrated health and social care.

  • Thinking

  • Thinking

    Being Challenged

    Surviving the COVID-19 crisis.

    Welcome to Being Guided. We are a Design Thinking agency, focused on digital innovation: applied to solving Wicked Problems in health and social care.


    Ian Smith

    Design Thinker

  • Thinking

    Being Integrated

    Silo-busting and More for Less.

    Everything we do at Being Guided is focused on delivering an integrated approach to health and social care. This means silo-busting and in a challenging economy - always achieving More for Less outcomes.

  • Thinking


    Being Resilient

    Instantly achieving More for Less.

    We deliver More for Less to digital innovators, despite COVID-19 Black Swan. This is 10x+ savings on a Salesforce Platform. What is otherwise UK£30k for a Minimum Viable Product (MVP), becomes UK£3k.

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    Being Affordable

    Paid on Deliverables, Not Hours.

    Working with our Design Thinking method, we are able to deliver digital innovations on the Salesforce Lightning Platform with the assurance of fixed-price outcomes. This is our 'Deliverables, Not Hours' advantage.

  • Thinking

    Being Compelling

    The power of ROI Modelling.

    Our Design Thinking Platform enables all stakeholders to separate 'must have' from 'nice to have' features in a digital innovation - with a deeper understanding of the problem and the rigour of ROI Modelling.

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    Being Human

    Achieving measurable value outcomes.

    Design Thinking means solving problems in a people-oriented way. This is all simplifying the complex. This means applying 'Fierce Reduction' and transforming business-as-usual, with measurable value outcomes.

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    Being Creative

    Constructive, value-creating disruption.

    With Mutual Value Discovery, we enable all buyside and sellside stakeholders to explore challenges and to build consensus for the solution. Our work focuses on capturing value and commitment to action.

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    Being Curious

    Embracing openness and empathy.

    Great designers are curious. And curiosity is what Design Thinking translates into the right questions, right stakeholders - right time. Value is best created when people are able to communicate openly and honestly.

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    Being Structured

    Adopting ideas from Stanford d.school.

    Design Thinking as a method was developed by the Hasso Plattner Institute of Design (Stanford d.school). It has five steps, applied applied in an iterative loop: Empathize; Define; Ideate; Prototype; and, Test.

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    Being Connected

    It all starts with Empathy Mapping.

    Empathy Mapping allows all stakeholders to express ideas in different ways, unhindered by undue fear or negativity. With receptivity, rapport and trust established, stakeholders can create meaningful Empathy Maps.

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    Being Accountable

    Tangible results from innovation.

    Our Design Lab is built on a scalable network of like-minded people, grounded in the real world. We commit to delivering measurable value outcomes. We know time is money, so we remove this risk for you.

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    Being Collaborative

    Design Thinking drives innovation.

    Design Thinking, when applied to the widest network of stakeholders and subject matter experts, enables value to be better quantified, and risks to be reduced. Creating receptivity and rapport leads to trust.

  • Platforms

    Design Thinking Platform

    Rapidly create new cloud apps by using a structured 5-step Design Thinking method.

    The Social Care Platform

    Reduce bed-blocking and connect all for truly integrated health and social care.

    The Volunteer Platform

    Enable hiring and onboarding of volunteers across an entire multi-agency community.

  • Partners

    Our growing network.

    Salesforce Consulting Partner

    Being Guided is a Registered Consulting Partner with Salesforce, the global leader in delivering enterprise cloud solutions.

    South, Central and West CSU

    1,300+ professionals providing expert support for more than 80 NHS and non-NHS customers - nationally and locally.

    Growing Startup Ecosystem

    Complementary tech startups in the digital health and social care marketspace - growing in challenging economic times.

  • Startups

    Working with digital health and social care challengers.

    Sales Lab

    Enabling the high-value, high-touch sell.

    Design Lab

    Creating apps faster with No-Code.

  • Blog

    Thoughts on Design Thinking, applied.

    Our Sales Lab helps challengers in digital health and social care to win new business through...
    Our Design Lab brings together the best talent for advanced, yet cost-effective digital...
    As we live through a challenging economic environment, investment in digital innovations, whether...
    As the opening of the Nightingale Hospital at the ExCel London proves: when a compelling need...
    Design Thinking is a powerful method for solving problems in a people-oriented way. Salesforce is...
    February 14, 2020
    The Social Care Platform is a cloud solution, built on the Salesforce Lightning Platform and...
    February 6, 2020
    Entrepreneurs and managers should never fall into the trap of paying for tech talent or IT...
    'Design Thinking' is simply a people-oriented way to solve problems. Often, in digital innovation...
    December 30, 2019
    This blog post is written for manufacturing, services and tech challengers: fast-growth firms who...
    December 20, 2019
    Here are 3 Design Principles when applying Design Thinking to creating next generation Web,...
    December 14, 2019
    New tech ventures face many hurdles, not least, access to affordable capital. Regardless of...
    December 10, 2019
    With our Software Lab, we are offering digital agencies innovative 'White Label' services,...
    August 19, 2019
    Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...
    Design has become mainstream thinking: Design Thinking. This may be defined as a method and set...
    This is a first blog post in my Management History Series, reviewing words of wisdom from my...
    April 14, 2019
    In a new book on Design Thinking - The Design Thinking Playbook by Michael Lewrick, Patrick Link...
    More Posts
  • Connect

    Let's talk.

  • Volunteers

    Apply Here: Demonstrator Platform Only

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