• Design Thinking, applied.

  • Thinking

    Being Human

    Achieving measurable value outcomes.

    Our thinking is Design Thinking: solving problems in a people-oriented way. This is all about bringing challengers and innovators together. This is transforming business-as-usual, with measurable value outcomes.

  • Thinking

    Being Creative

    Constructive, value-creating disruption.

    With Mutual Value Discovery, we enable all buyside and sellside stakeholders to explore challenges and to build consensus for the solution. Our work focuses on capturing value and commitment to action.

  • Thinking

    Being Inquisitive

    Embracing curiosity and empathy.

    Great designers are curious. And curiosity is what Design Thinking translates into the right questions, right stakeholders - right time. Value is best created when people are able to communicate openly and honestly.

  • Thinking

    Being Structured

    Adopting ideas from Stanford d.school.

    Design Thinking as a method was developed by the Hasso Plattner Institute of Design (Stanford d.school). It has five steps, applied applied in an iterative loop: Empathize; Define; Ideate; Prototype; and, Test.

  • Thinking

    Being Connected

    It all starts with Empathy Mapping.

    Empathy Mapping allows all stakeholders to express ideas in different ways, unhindered by undue fear or negativity. With receptivity, rapport and trust established, stakeholders can create meaningful Empathy Maps.

  • Lab

    Being Radical

    Design Thinking, applied.

    We work with startups and spinouts to achieve more digital innovation, from less spend. This means applying the five steps of Design Thinking, iteratively: Empathize; Define; Ideate; Prototype; and, Test.

  • Lab

    Being Collaborative

    Design Thinking drives innovation.

    Design Thinking, when combined with a No-Code Platform such as Salesforce, can lead to rapid creation of simpler Minimum Viable Products (MVPs) in days and weeks, not months and years. We call this Fierce Reduction.

  • Lab

    Being Accountable

    Paid on Deliverables, Not Hours.

    Working with Salesforce technology and a Design Thinking method combined, we are able to execute our Lab engagements with the clarity and assurance of fixed-price outcomes. We define this as Deliverables, Not Hours.

  • BLOG

    Thoughts and ideas on Design Thinking, applied.

    New tech ventures face many hurdles, not least access to capital. Regardless of whether you are a...
    October 8, 2019
    Today we have a relatively new role in the sales and marketing organisation: VP, Director or Head...
    Despite our ever-increasing use of all things digital, the high-value, high-touch sell is always...
    October 2, 2019
    If CIOs of large and mid-market enterprises want to achieve more value from less spend, why do...
    September 28, 2019
    We have an amazing number of high-value Artificial Intelligence (AI) startups emerging in North...
    September 14, 2019
    I have over 40 years' experience of working with tech startups and enterprises of all sizes:...
    September 3, 2019
    When Tim O'Reilly first talked about Web 2.0, and the term was given to a second generation of...
    August 27, 2019
    The term Independent Software Vendor (ISV) is still commonplace within the IT industry today, but...
    Digital innovation, if it is to deliver timely, measurable value outcomes for any organisation,...
    July 25, 2019
    The technology platforms that represent the foundation for digital innovation are rarely...
    This is a first blog post in my Management History Series, reviewing words of wisdom from my...
    August 6, 2018
    In a new book on Design Thinking - The Design Thinking Playbook by Michael Lewrick, Patrick Link...
    When most people moved software from licensed installations on servers and desktop/laptop PCs to...
    Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...
    Design has become mainstream thinking: Design Thinking. This may be defined as a method and set...
  • Contact

    Let's talk.

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