• Design Thinking, applied.

  • Work

    Being Engaged

    Design Thinking drives success.

    At Being Guided we help tech challengers to better engage with early adopter customers, often well ahead of the completeness of product or service. We apply Design Thinking to truly align the solution to the problem.

  • Work

    Being Curious

    Mutual Value Discovery, applied.

    We believe that Design Thinking enables a better understanding of a problem that, in turn, leads to a more authentic, useful digital solution outcome. This is engaging in Mutual Value Discovery with all stakeholders.

  • Work

    Being Visual

    The power of No-Code Platforms.

    A No-Code Platform, such as Salesforce, enables a faster link between the iterative Design Thinking process and digital innovation. This enables the non-tech expert to turn ideas into tangible tech solutions, faster.

  • Thinking

    Being Human

    Achieving measurable value outcomes.

    Our thinking is Design Thinking: solving problems in a people-oriented way. This is all about bringing challengers and innovators together. This is transforming business-as-usual, with measurable value outcomes.

  • Thinking

    Being Creative

    Constructive, value-creating disruption.

    With Mutual Value Discovery, we enable all buyside and sellside stakeholders to explore challenges and to build consensus for the solution. Our work focuses on capturing value and commitment to action.

  • Thinking

    Being Inquisitive

    Embracing curiosity and empathy.

    Great designers are curious. And curiosity is what Design Thinking translates into the right questions, right stakeholders - right time. Value is best created when people are able to communicate openly and honestly.

  • Thinking

    Being Structured

    Adopting ideas from Stanford d.school.

    Design Thinking as a method was developed by the Hasso Plattner Institute of Design (Stanford d.school). It has five steps, applied applied in an iterative loop: Empathize; Define; Ideate; Prototype; and, Test.

  • Thinking

    Being Connected

    It all starts with Empathy Mapping.

    Empathy Mapping allows all stakeholders to express ideas in different ways, unhindered by undue fear or negativity. With receptivity, rapport and trust established, stakeholders can create meaningful Empathy Maps.

  • Thinking

    Being Real

    Tangible results from tech.

    Our Lab is built on a scalable network of like-minded people, grounded in the real world. We commit to delivering measurable value outcomes. We know time is money, so we remove this risk for you.

  • Thinking

    Being Collaborative

    Design Thinking drives innovation.

    Design Thinking, when applied to the widest network of stakeholders and subject matter experts, enables value to be better quantified, and risks to be reduced. Creating receptivity and rapport leads to trust.

  • Thinking

    Being Radical

    Design Thinking, applied.

    We work with startups and enterprises to achieve more digital innovation, from less spend. This means applying the five steps of Design Thinking, iteratively: Empathize; Define; Ideate; Prototype; and, Test.

  • Thinking

    Being Accountable

    Paid on Deliverables, Not Hours.

    Working with our Design Thinking method, we are able to execute our initiatives with the clarity and assurance of fixed-price outcomes. We define our engagement approach as a Deliverables, Not Hours advantage.

  • Thinking

    Being Scientific

    Applying advanced data science.

    Our work takes advantage of a rich seam of talent in our network, deeply expert in Artificial Intelligence (AI) and Machine Learning (ML) technologies and tools. This is through our network of subject matter experts.

  • Platform

    No-Code Platform

    Enabling rapid digital innovation.

    The Salesforce Lightning Platform, when combined with Design Thinking, enables the fast creation of cloud-based digital solutions. This enables an intuitive, visual drag-and-drop 'No-Code' approach to development.

  • Blog

    Thoughts and ideas on Design Thinking, applied.

    January 13, 2020
    I cannot understand why so many CIOS and CTOs have a fear of outsourcing software design and...
    Design Thinking is a powerful method for solving problems in a people-oriented way. Salesforce is...
    December 30, 2019
    Our Design Thinking Workshops are focused on creating a better alignment between complex problems...
    December 30, 2019
    This blog post is written for tech challengers: firms who offer products or services that aim to...
    December 20, 2019
    Here are 3 Design Principles when applying Design Thinking to creating next generation Web,...
    December 14, 2019
    New tech ventures face many hurdles, not least, access to affordable capital. Regardless of...
    December 10, 2019
    With our Software Lab, we are offering digital agencies innovative 'White Label' services,...
    'Design Thinking' is simply a people-oriented way to solve problems. Often, in digital innovation...
    August 19, 2019
    Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...
    Design has become mainstream thinking: Design Thinking. This may be defined as a method and set...
    This is a first blog post in my Management History Series, reviewing words of wisdom from my...
    April 14, 2019
    In a new book on Design Thinking - The Design Thinking Playbook by Michael Lewrick, Patrick Link...
  • Connect

    Let's talk.

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