• Hello.

    Let's vibe. Like it's 1984.

    The emergence of Vibe Coding is just like the Apple Mac launch in 1984. It is now disrupting business-as-usual IT. No more expensive bloatware. No code. Just words. Think; Simplify; Value; Build: Automate.

  • Manifesto.

    Vibe advantage.

    1. We believe in Vibe Coding. Focused on healthtech innovation. No code. Just words.
    2. Our solutions extend platforms our customers trust: AWS, Microsoft Azure and Salesforce.
    3. We engage in exchange for being paid on deliverables, not hours.

  • Think.

    Follow the d.school.

    We accelerate digital innovation with AI-powered technologies on platforms you trust. This starts with applying Stanford d.school Design Thinking: Empathize; Define; Ideate; Prototype; and, Test.

    For us at Being Guided Design Thinking is all about maximising receptivity, rapport and trust with you and your stakekeholders. It is empowering your team as co-creators of digital innovations.

  • Simplify.

    Less is more.

    Today, most IT has become expensive, complex bloatware. We think differently. Before we apply AI, we Simplify. With our AI Agent-powered Web apps and automations, less is more.

    With Vibe Coding, simplifying user experience means your employees, your customers and your partners experience. It is applying Fierce Reduction to every step in every customer experience.

  • Value.

    ROI modelling.

    We apply Value Engineering to everything we do. AI Agents applied to your IT investments must be created with a solid Return On Investment (ROI) Model that make sense to you and your partners.

    ROI Modelling means calculating the cost of delay or cost of doing nothing versus going ahead with a Vibe Coding initiative. The same applies to AI Agent automation: what's the true cost advantage?

  • Build.

    No code. Just words.

    We create AI Agent-powered Web apps and automations by describing them. No code. Just words. This is Vibe Coding you can trust, delivered on your existing IT infrastructure.

  • Automate.

    Work smarter.

    When we Think through your digital transformation and Simplify everything we can, then what follows is Value: the process to work out the true financial advantages to justify Build, then Automate.

  • Platform.

    The Vibe Platform is here.

    We Vibe Code your Web apps on Bolt.new, an AI innovator funded by Greylock and Google Ventures. Your production releases are then published on Microsoft Azure or Amazon Web Services.

    Calculate app costs.

    The Vibe Platform provides a comprehensive App Cost Calculator. This includes Publishing Platforms, including MIcrosoft Azure UK and AWS EU-West-2 UK hosting, plus detailed Usage costs.

    Co-create the right app.

    Your Web apps are designed to exactly fit your needs. This could be Customer Relationship Management. It may be Talent Management. Whatever it is, we Vibe Code with you, not for you.

    Build the right data model.

    When we Vibe Code together with you, we co-create a data model for each Web app. This ensures achieving an optimum balance between human augmentation and automation of everyday tasks.

    Synchronise your email.

    Your Vibe Coded Seb apps include email and calendar synchronisation with either Google Workspace or Microsoft Office 365. This includes automation updates of Fields in custom Objects.

    Automate your social media.

    We enable LinkedIn Automations, using Unipile APIs. This includes automating LinkedIn Connection invites and Contact record updates where changes to employer or role occurs.

  • Customers.

    Healthtech ecosystem.

    At Being Guided we deliver AI-powered CRM apps integrated with electronic health records, Microsoft Office 365 and Zoom Webinar to NHS organisations, including Moorfields Private.

    We work with healthtech innovators, pursuing win-win outcomes for complex business-to-business engagements with the NHS and for business-to-consumer engagements, where patients are key.

  • Engage.

    Ian H Smith

    MA, FRSA, MIED, M.IDSA

    Meet your Design Thinker.

    Let's start with a 30-minute Discovery Meet. Pick a time in my calendar that suits your busy schedule.

  • Legal.

    Privacy Policy.

    The terms of our Privacy Policy at Being Guided, a trading name of Xceliant Limited, a private limited company incorporated under the laws of England and Wales, are as follows:

    When you use and interact with our Websites, Email Communications or Services, communicate with or otherwise contact us or visit our offices or attend our events, we may collect, use, share and process information relating to you ("Personal Data"). These Privacy Statement Highlights summarise our Personal Data processing practices and your related rights.

    We collect and process Personal Data for a variety of purposes, including:

    • The processing of your name and contact information to provide you with information about our products, manage your registration for and attendance at our events and webinars or for office visits, manage your registration for contests or promotions, provide you with customer support or otherwise communicate with you.
    • The processing of device and usage data to develop, improve, manage and customise our Websites and Services, to assess and improve the related user experience, to identify customer opportunities and to guarantee our Websites and Services security and continued proper functioning.
    • The processing of your billing information to complete transactions with you when you purchase our Products or Services.
    • To provide you with the necessary functionalities required during your use of our Websites and Services, and to review capacity requirements and compliance with the applicable usage terms.
    • To display personalised advertisements to you and to send to you marketing communications about us, our Products and our Services.
    • To comply with our legal obligations under applicable laws of England and Wales and/or US state of Delaware and cooperate with public and government authorities.

    We only collect and process your Personal Data to the extent it is necessary for fulfilling these purposes and where we can rely on a legal basis for such processing. Where required, we will ask you for your prior consent to processing.

    We may share Personal Data with various parties, including:

    • Our contracted service providers that process Personal Data on our behalf for IT and system administration and hosting, credit card processing, research and analytics, marketing, customer support and data enrichment.
    • Affiliates within our current or future organisation that processes Personal Data for customer support, marketing, event management, technical operations and account management.

    If you are using our Services as an authorised user, we may be responsible by accessIng the Services for verifying your account, investigating suspicious activity and reviewing the compliance our usage terms and policies, including:

    • Sponsors of events, webinar or contests for which you register.
    • Third-party social media and advertising networks, which usually act as separate controllers, so that we can advertise on their platforms.
    • Specifically in relation to our Being Guided Website at https://www.beingguided.com, with our third-party Partners, who may contact you regarding their Products or Services.

    You have certain rights relating to your Personal Data, subject to local data protection Under the laws of England and Wales. These rights may include:

    • To access your Personal Data held by us ('Right to Access').
    • To rectify inaccurate Personal Data and, taking into account the purpose of processing the Personal Data, ensure it is complete ('Right to Rectification').
    • To erase/delete your Personal Data, to the extent permitted by applicable data protection laws ('Right to Erasure; 'Right to be Forgotten').
    • To restrict our processing of your Personal Data to the extent permitted by law ('Right to Restriction of Processing').
    • To transfer your Personal Data to another controller, to the extent possible ('Right to Data Portability').
    • To object to any processing of your Personal Data carried out on the basis of our legitimate interests ("Right to Object').

    Where we process your Personal Data for direct marketing purposes or share it with third-parties for their own direct marketing purposes, you can exercise your right to object at any time to such processing without having to provide any specific reason for such objection.

    To not be subject to a decision based solely on automated processing, including profiling, which produces legal effects ('Automated Decision-Making'); Automated Decision-Making currently does not take place on our Websites or in our Services.

    To the extent we base the collection, processing and sharing of your Personal Data on your consent, to withdraw your consent at any time, without affecting the lawfulness of the processing based on such consent before its withdrawal.

    If you have any questions related to this Privacy Policy you can communicate via email at: info@beingguided.com

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