At Being Guided, as our name implies, we guide you in co-creating AI-powered Web apps in 4 steps: Think. Simplify. Value. Vibe.

For the first step Think we apply Design Thinking based on the Stanford d.school method: Empathize; Define; Ideate; Prototype; and, Test. What matter most here is achieving receptivity, rapport and trust with all stakeholders engaged in digitisation.

In moving to the second step Simplify we introduce Fierce Reduction to your processes and tasks. This means subtracting before you add. We follow the Laws of Simplicity. For Vibe Coding next generation Web apps less is more.

At the third step Value we focus on Return On Investment. This is Value Engineering to eliminate waste and determine value over price. This is calculating the cost of purchasing (or crucially, not purchasing) any initiative with us at Being Guided.

Finally, at the fourth step Vibe we introduce a significant transformation in Web app design and build: Vibe Coding. Now we design and build Web apps in days and hours, not weeks and months, simply by describing them. No code. Just words.

Witth Vibe Coding, the costs for creating new Web apps has fallen by 90% or more. Read on to visualise Web apps we are nlow creating with Lovable, a European AI startup heading for $1billion in Annual Recurring Revenue after just over one year.

In our design engagements you always pay us for deliverables, not hours. Results matter to us. It's in our DNA.

Our Founder Ian H Smith brings extensive, hands-on experience in healthcare, manufacturing and tech industries. This is with a career spanning over 50 years, starting life as a plastics product designer.

Ian founded an injection moulding company, aged 23, and funded by the UK's first venture capital firm: ICFC. Then he has spent over four decades in IT and is now delivering AI-powered tech solutions.

We turn spreadsheet silos and paper chaos into affordable, robust Web apps, built on AI-powered platforms. Our customers include UK NHS, Achieve Together (pioneers of self-advocacy healthcare) and Apollo (asset management).

In complex industries, there is a compelling need to innovate. An early step we take to innovate with Vibe Coding is to Think. This is applying Design Thinking in five stages, as defined by the Stanford d.school¹: Empathize; Define; Ideate; Prototype; and Test.

Empathize.

The first and most important stage in Design Thinking is Empathize. This where you are creating receptivity and rapport among a broad set of decision-makers and influencers as stakeholders. In turn, this generates the trust required to move to Define stage.

Define.

Clearly articulating the problem to be solved. After gathering insights, define the core problem in a human-centered manner. This stage is about synthesising observations and articulating the problem that guides the creation of a compelling solution.

Ideate.

Generating a range of creative ideas to solve the defined problem. This stage involves iterative brainstorming and exploring potential solutions, as out-of-the-box thinking. It's essential for real innovation - creativity in the discovery of effective outcomes.

Prototype.

Turning ideas into tangible solutions. Prototyping means a hands-on approach to the rapid transformation of Current State, generating a simpler, effective Future State with the right solution. Prototyping is crucial for visualising how a solution will work.

Test.

Gathering feedback and refining the Prototype. Testing includes feedback collection on reactions to the solution offered. This helps in understanding stakeholders experience, identifying issues, and validating the effectiveness of what has been proposed.

1. https://dschool.stanford.edu/

In writing the Laws of Simplicity, John Maeda² created a timeless work, nearly twenty years ago, on how to simplify everything business, life and tech. This works well in guiding Vibe Coding innovation.

Reduce.

The simplest way to achieve simplicity is through thoughtful reduction. This law emphasises the importance of removing unnecessary elements and complexities to focus on what truly matters. In the context of Fierce Reduction, this means eliminating excess features in products or services, thereby enhancing the user experience and effectiveness.

Organise.

Organisation of complexity is crucial in maintaining simplicity. By categorising and structuring information or processes, streamlining communication and operations. Organising information helps in a Fierce Reduction strategy, making it easier for your users to navigate and understand a digital environment.

Time.

Savings in time can constitute simplicity. People are often overwhelmed by choices and information. Thus, reducing the time spent navigating complex experiences embodies Fierce Reduction. Simplicity applied to processes and tasks within digital innovation leads to significant time savings for business-to-business interactions.

Learn.

Simplicity can facilitate better learning and understanding. This means stripping away complexity, so that individuals can focus on grasping essential concepts more effectively as features within digital platforms. It is Fierce Reduction. By first removing distractions, a core feature/function becomes clearer, easier to absorb.

Differentiate.

Recognising differences can lead to innovative solutions. Fierce Reduction means focusing on unique attributes that, in turn, can lead to differentiation in the marketplace. For example, tailoring design methods and embracing an AI-powered digital innovation can express these differences.

Emote.

Simplicity is more about the experience than the object. Emotions play a critical role in how individuals perceive simplicity. Reducing complexity not only leads to better functionality but also enhances emotional engagement with new, innovative products or services. It's a key element of building and reinforcing belief in brand.

Trust.

When something is straightforward and easy to use, people are more likely to trust it. Fierce Reduction means streamlining processes can enhance customer trust in a brand or service. Remember to subtract before you add: it was the key to the simplicity of the Google search engine User Interface (UI).

2. https://mitpress.mit.edu/9780262539470/the-laws-of-simplicity/

When we apply Design Thinking to maximise human receptivity and rapport in guiding Vibe Coding innovation, we also include the rigour of Value Engineering. This is all about creating a robust Return On Investment (ROI) model.

Value Engineering was originally conceived by Lawrence D. Miles³, a General Electric engineer. Miles' techniques have saved design engineers, manufacturing engineers, purchasing agents and service providers millions of dollars.

To quote Miles, it was necessary to show "why so much unnecessary costs exist in everything we do and how to identify, clarify, and separate costs which bear no relationship to customers' needs or desires."

Value Engineering eliminates waste and determines value over price. This is calculating the cost of purchasing (or crucially, not not purchasing) any digitisation with Web apps in a timely manner. It is quantifying time-based value versus the cost of delay or doing nothing.

As Value Engineers, we set the scene mapping your ideal customer's needs with your offering. This is where we apply Design Thinking to enable you to build receptivity, rapport, trust and truth with buyers - early and often.

From a financial perspective, we start with a simple question for the buyer: What is the cost of NOT buying the product or service? Firstly, let's look at the Return On Investment (ROI) Model - a general formula:

ROI = (Cost of Investment / Net Profit) × 100%

We then create a custom ROI Model that looks at your Current State (As-Is) and compares to one or more Future State (To-Be) outcomes, related to a specific problem-solving solution.

3. https://minds.wiscon.edu/handle/1793/301

The term Vibe Coding was popularised by Andrej Karpathy⁴ to describe a conversational, high-level way of programming with AI models, where you specify the intent, style, or 'vibe' of what you want and let the model draft most of the implementation details of a Web app. No-code, just words. But Vibe Coding needs a solid foundational Core.

The key to success with Vibe Coding is applying a deterministic System of Record as the Core. For us this is Salesforce, Microsoft or Supabase. When deterministic, if you input x, you get y. With a Large Language Model (LLM), (Abacus.ai, or Copilot), we counter the inherent probabilistic inconsistencies of a LLM with a deterministic Core.

At Being Guided we are now creating a Citizen app on Lovable, a fast-growing Vibe Coding Platform. Lovable moves beyond pure probabilistic Web app generation by outputting industry-standard React and TypeScript code. This integrates with Supabase or Salesforce to achieve a scalable and reliable deterministic database backend.

4. https://x.com/karpathy/status/1753472166197080428

MA, FRSA, MIED, M.IDSA

Meet your Design Thinker.

At Being Guided we design next generation Web apps for high-value, high-touch environments. This means delivering solutions for health and social care, including the UK NHS, plus manufacturing automation for plastics injection moulding.

At Being Guided we implement Salesforce Lightning Platform to the UK NHS, integrating Microsoft Office 365 via Graph API and electronic health records with FHIR. At Moorfields Private Hospital this manages over 75,000 patient appointments each year.

Our work with NHS includes integration between Salesforce and Zoom Webinar, supporting up to 1,000 remote students in online education. This includes automation for creating and emailing personalised certificates to all of the successful participants.

With Salesforce Lightning Platform we are guiding no-code innovation well-beyond CRM. This includes digitising your paper and spreadsheet processes and tools, where no-code enables us to create highly-affordable Web apps in just days and hours.

At Being Guided we deliver cross-industry Vibe Coded Web apps, powered by AI. This includes Salesforce with Abacus.ai and Microsoft Power Apps with Copilot. Citizen Apps are designed for your high volume user populations.

We are now creating Citizen Apps with Lovable, Europe's fastest-growing software startup.

Social Care Cloud is a flexible set of Modules designed to reduce bed-blocking in hospitals and accelerate the discharge process to social care. All stakeholders engage: patient; family; nurse; doctor; volunteer.

Inject. is the next generation in our Plastics Apps. A set of elective modules designed to work for the injection moulder or the mould maker. Built on Salesforce or Microsoft Power Apps. Replaces your paper, spreadsheets and legacy IT.