Hello.

Let's vibe. Like it's 1984.
The emergence of Vibe Coding is just like the Apple Mac launch in 1984. Beyond business-as-usual IT. No code. Just words. Co-creating your AI CRM in five steps: Think; Simplify; Value; Build: Automate.
Manifesto.

8-points. 1 focus: AI CRM.
- Our customers are engaged in selling high-value solutions. Business or consumer.
- We deliver increases in sales effectiveness through AI-powered digital innovation.
- Our expertise is based on our Founder's 50+ years experience in the high-value sell.
- We believe in Vibe Coding. Focused on AI-powered innovation. No code. Just words.
- Our solutions are delivered on platforms you trust: AWS, Microsoft Azure and Salesforce.
- We engage by being paid on deliverables, not hours. It's fixed-price, fixed-time - every time.
- Our method is anchored in five interrelated steps: Think; Simplify; Value; Build; Automate.
- We build AI CRM apps on Bolt.new, a Vibe Coding disrupter with $135million in funding.
Think.

Follow the d.school.
We increase sales effectiveness with AI CRM technologies, delivered on platforms you trust. This starts with Stanford d.school Design Thinking: Empathize; Define; Ideate; Prototype; and, Test.
For us at Being Guided Design Thinking is all about maximising receptivity, rapport and trust with you and your stakekeholders. It is empowering your team as co-creators of AI CRM that works for you.
Simplify.

Less is more.
Today, most IT has become expensive, complex bloatware. We think differently. Before we apply AI, we Simplify. With our AI CRM Web app automations we subtract before we add. Less is more.
With Vibe Coding, simplifying user experience means your employees, your customers and your partners experience. It is applying Fierce Reduction to every step in a high-value, high-touch sell.
Value.

ROI modelling.
We apply Value Engineering to everything we do. AI CRM applied to enhance your IT investments must be created with a solid Return On Investment (ROI) Model that make sense to you and your partners.
ROI Modelling means calculating the cost of delay or cost of doing nothing versus going ahead with a Vibe Coding initiative. The same applies to AI CRM automation: what's the true cost advantage?
Build.

No code. Just words.
We create AI CRM Web apps and automations by describing them. No code. Just words. This is Vibe Coding you can trust, delivered on a platform you and your partners and customers want to use.
Automate.

Sell smarter. Buy easier.
When we Think through your sales process with you and Simplify everything we can, then what follows is Value. This is the process to work out a true financial advantage to justify Build, then Automate.
Platform.

Vibe Coding your AI CRM.
We Vibe Code your AI CRM on Bolt.new, an AI innovator funded by Greylock and Google Ventures. Your production releases are then published on Microsoft Azure or Amazon Web Services.

A detailed approach.
Our Vibe Coding services embrace the co-creation of Web apps. This starts with AI CRM and then extends to any process and any task that needs simplifying and automating in your business.

Calculate app costs.
The Vibe Platform provides a comprehensive App Cost Calculator. This includes publishing platforms, including MIcrosoft Azure UK and AWS EU-West-2 UK hosting, plus detailed usage costs.

Co-create the right AI CRM.
Your AI CRM apps are designed to exactly fit your needs. This is a foundation of Customer Relationship Management. Whatever it is as an exact fit for you, we Vibe Code it together.

Build the right data model.
When we Vibe Code together with you, we co-create a data model for each AI CRM app. This ensures achieving an optimum balance between human augmentation and automation of tasks.

Run email campaigns.
Your Vibe Coded AI CRM apps include email campaigns with either Google Workspace or Microsoft Office 365. This includes automation updates of Fields in custom Objects.

Automate your social media.
We enable LinkedIn Automations, using Unipile APIs. This includes automating LinkedIn Connection invites and Contact record updates where changes to employer or role occurs.

Drive LinkedIn messaging.
Search and select Contacts on LinkedIn by Job Title, Industry, Employees and Account Name. Automate Connection or Meet invites and set limits to avoid breaching LinkedIn or Sales Navigator policies.

Connect, then Meet.
Automating setup of new Contact and Account records from Searches, ensuring de-duplication of data. Then say, a Connect invite is followed by a Meet invite, if Connected.
Customers.

Healthtech ecosystem.
At Being Guided we deliver AI CRM apps integrated with electronic health records, Microsoft Office 365 and Zoom Webinar to NHS organisations, including Moorfields Private Eye Hospital.
We work with healthtech innovators, pursuing win-win outcomes for complex business-to-business engagements with the NHS and for business-to-consumer engagements, where patients are key.
Engage.
Ian H Smith
MA, FRSA, MIED, M.IDSA
Meet your Design Thinker.
Let's start with a 30-minute Discovery Meet. Pick a time in my calendar that suits your busy schedule.
Legal.
Privacy Policy.
The terms of our Privacy Policy at Being Guided, a trading name of Xceliant Limited, a private limited company incorporated under the laws of England and Wales, are as follows:
When you use and interact with our Websites, Email Communications or Services, communicate with or otherwise contact us or visit our offices or attend our events, we may collect, use, share and process information relating to you ("Personal Data"). These Privacy Statement Highlights summarise our Personal Data processing practices and your related rights.
We collect and process Personal Data for a variety of purposes, including:- The processing of your name and contact information to provide you with information about our products, manage your registration for and attendance at our events and webinars or for office visits, manage your registration for contests or promotions, provide you with customer support or otherwise communicate with you.
- The processing of device and usage data to develop, improve, manage and customise our Websites and Services, to assess and improve the related user experience, to identify customer opportunities and to guarantee our Websites and Services security and continued proper functioning.
- The processing of your billing information to complete transactions with you when you purchase our Products or Services.
- To provide you with the necessary functionalities required during your use of our Websites and Services, and to review capacity requirements and compliance with the applicable usage terms.
- To display personalised advertisements to you and to send to you marketing communications about us, our Products and our Services.
- To comply with our legal obligations under applicable laws of England and Wales and/or US state of Delaware and cooperate with public and government authorities.
We only collect and process your Personal Data to the extent it is necessary for fulfilling these purposes and where we can rely on a legal basis for such processing. Where required, we will ask you for your prior consent to processing.
We may share Personal Data with various parties, including:
- Our contracted service providers that process Personal Data on our behalf for IT and system administration and hosting, credit card processing, research and analytics, marketing, customer support and data enrichment.
- Affiliates within our current or future organisation that processes Personal Data for customer support, marketing, event management, technical operations and account management.
If you are using our Services as an authorised user, we may be responsible by accessIng the Services for verifying your account, investigating suspicious activity and reviewing the compliance our usage terms and policies, including:
- Sponsors of events, webinar or contests for which you register.
- Third-party social media and advertising networks, which usually act as separate controllers, so that we can advertise on their platforms.
- Specifically in relation to our Being Guided Website at https://www.beingguided.com, with our third-party Partners, who may contact you regarding their Products or Services.
You have certain rights relating to your Personal Data, subject to local data protection Under the laws of England and Wales. These rights may include:
- To access your Personal Data held by us ('Right to Access').
- To rectify inaccurate Personal Data and, taking into account the purpose of processing the Personal Data, ensure it is complete ('Right to Rectification').
- To erase/delete your Personal Data, to the extent permitted by applicable data protection laws ('Right to Erasure; 'Right to be Forgotten').
- To restrict our processing of your Personal Data to the extent permitted by law ('Right to Restriction of Processing').
- To transfer your Personal Data to another controller, to the extent possible ('Right to Data Portability').
- To object to any processing of your Personal Data carried out on the basis of our legitimate interests ("Right to Object').
Where we process your Personal Data for direct marketing purposes or share it with third-parties for their own direct marketing purposes, you can exercise your right to object at any time to such processing without having to provide any specific reason for such objection.
To not be subject to a decision based solely on automated processing, including profiling, which produces legal effects ('Automated Decision-Making'); Automated Decision-Making currently does not take place on our Websites or in our Services.
To the extent we base the collection, processing and sharing of your Personal Data on your consent, to withdraw your consent at any time, without affecting the lawfulness of the processing based on such consent before its withdrawal.
If you have any questions related to this Privacy Policy you can communicate via email at: info@beingguided.com
US Office:
867 Boylston Street #500
Boston
Massachusetts
02116
United States of America
UK Office:
9-11 Vittoria Street
Birmingham
West Midlands
B1 3ND
United Kingdom
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