This Journal post follows on from the first step in digital innovation: Simplify. In this lengthy article I am talking about how the combination of Google Gemini 3⁵, Google Firebase Studio² and Google Cloud Platform provides a solid foundation for digital innovation and a reduction in IT costs.

The Value Proposition here applies to many use cases: internal use Web apps, including: next generation Collaborative CRM, ERP, PSA, etc.; and, for digital agencies and other industries, a partnership in co-creating Web apps, faster than via business-as-usual software development.

The term Vibe Coding was popularized by Andrej Karpathy¹ to describe a conversational, high-level way of programming with AI models, where you specify the intent, style, or 'vibe' of what you want and let the model draft most of the implementation details of a Web app.

As explained below, a compelling use case for Vibe Coding is productizing services in the knowledge-intensive firm under increasing onslaught from a decline in billable hours revenue, due to AI commoditization.

Here, we see AI as both a threat and an opportunity for the professional services firm. It's surviving and embracing AI by converting brainware into software. In a Prototyping session, within just a few hours, you will see how your services can be productized as Web apps.

Vibe Coding is extreme no-code innovation. As described below, by reimagining Web apps with Google Firebase Studio, we eliminate expensive per user licensing. The cost differences are significant. See table below. Core App is just £7.67 per User per Month for 100 Users.

For use cases where you have, say 1,000 Users, the Core App is £0.77 per User per Month.

With ultra-high volume Users - say 100,000 - there will be an upgrade cost to the Base Platform, and this calculation will be determined by use of the underlying Google Cloud Platform as a fixed-price offer - confirmed in an online Discovery Workshop process.

You may already know about Vibe Coding and you may have heard that it's not ready to deliver scalable secure Web apps. Well, on it's own that's true, but our solution has an important set of tools and techniques we apply, in delivering your Web apps on the world-class Google Cloud Platform, with Data Residency of your choice.

This important process in Delivery is Optimise: ensuring that human software engineering know-how is the ultimate quality assurance approval before releasing your Web app. There's more about Optimise below.

For services firms this becomes a signifiant opportunity in revenue generation. Typically we will apply reusable commodity components owned by us at Being Guided, blended with unique components that are the IP owned by our customers, where we are productizing services.

More generally, these Web apps are great for replacing expensive first generation SaaS apps for CRM, ERP, PSA and HRM use cases. On this Website you can see specific solutions Visualized:

• Social Care Cloud. Reducing bed-blocking in NHS hospitals.
• Charity CRM. Collaboration across nonprofit ecosystems.

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Pricing Model Scenario.

Next generation Collaborative CRM app.

Description Cost per Annum
Base Platform* £. 2,400.00
Core App £. 6,800.00

Note *
Up to 1,000 Users.

Users can be beyond a single organizational boundary.
Subscriptions include full design, build and support.
Running on Google Cloud Platform infrastructure.
Vibe Coding powered by Google Firebase Studio.
Up to 1,000 Users. Employees, customers, partners.
Up to 10 Tables in agred Data Model per Web app.

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Instead of painstakingly writing every line, with Vibe Coding you guide the system with natural language specifications, iterative prompts, and lightweight corrections. The emphasis here is on steering the overall direction (the 'vibe') and rapidly iterating.

Creating a generic Collaborative CRM app.

In current state CRM systems, it is purely a sellside-only silo. As a System of Record the CRM system is invisible to the buyer, who operates in a chaotic mess of emails and PDFs, whilst the seller operates with a rigid, silo CRM system. The lack of a shared reality kills momentum.

So, with our next generation Collaborative CRM, we replace 'sending a Proposal' to 'inviting to a Workspace'. This is buyers and sellers. It can also extend to your partners too. Add this to the elimination of per user licensing and this move becomes a significant cost-saving, productivity boosting value proposition. Less is more.

Since CRM is generic, it can be re-purposed into vertical Web apps that my agency Vibe Codes for services firms looking to convert brainware into software, where their unique IP will remain owned and controlled by them. Being Guided will simply offer generic Web app components to stop reinventing wheels and achieving cost efficiences through scale, over time.

There will be consideration of internal use Web apps in the overall mix of Vibe Coding and enabling the brainware-to-software innovation for end-client Value Propositions.

There are four elements to success in Human Engagement within and beyond organizational boundaries: generating Receptivity and Rapport, generates Trust. In turn, Trust leads to Truth.

Using Vibe Coding and Google Firebase Studio, we create the Workspace within a Collaborative CRM: a Digital Sales Room (DSR). This generates a unique URL for every Opportunity (eg. deal.acms.com/v/xceld-q4).

For the Buyer: It is a portal containing the Mutual Action Plan (MAP), legal documents, pricing configuration, and team chat. It's unique to every Value Proposition.

For the Seller: It is a window into Buying Intent. We know exactly who logged in, what they viewed, and when they completed a task.

For the CRM: It is a bidirectional sync engine. When the Buyer checks say, 'Technical Review Complete" in the Web app, the Opportunity Stage moves to say, 'Validated'.

The Economic Shift: Co-Creation. This shifts the dynamic from Vendor vs. Customer (adversarial) to Team A + Team B (collaborative). By imposing a Mutual Action Plan via code, we force the buyer to commit to the timeline. If they miss a date in the Web app, the Go-Live Date will then automatically shift to red.

Argument I: The "Buyer Enablement" Imperative. Buyers are not struggling to buy because they lack information; they struggle because they lack organization. Collaborative Workspaces reduce "Sense-Making" friction. Gartner. (2023)3.

Argument II: The Buying Committee Complexity. The average buying group has grown to multiple stakeholders. Email threads fracture this group. A shared URL aligns them. Toman, N., Adamson, B., & Gomez, C. (2017)4.

So it can also be Collaborative ERP, Collaborative PSA, Collaborative Everything: one business logic serving every aspect of your knowledge-intensive business. This is also where the distance between identifying needs and publishing the Web app collapses into days and hours, not weeks and months. This is also an opportunity to reduce the number of apps, to simplify IT.

Use Case. Converting brainware into software. Going Non-Linear.

I see a whole new wave of requirements for Web apps where AI is both an opportunity, but also a threat. This is especially true for knowledge-intensive services firms operating on a billable hours model. This where AI is going to increasingly impacting business-as-usual and where the counter to this is to go 'Non-Linear'.

Vibe Coding Web apps with Google Firebase offers a way to counter AI commoditization of a billable hours model by converting brainware to software. It's productizing services.

Unlike billable hours services, where costs grow linearly with sales, a business based on selling subscriptions to Web apps grows exponentially (non-linearly) relative to costs. There are two other inherent advantages for a services firm in Going Non-Linear:

• Reach moves beyond geographic constraints of a low-growth economy to open up entry to a high-growth economy. Thanks to AI, language translation is no longer a barrier either.
• From an exit valuation perspective, a business built on a foundation of Annual Recurring Revenues (ARR) from Web apps can achieve a 5-10x multiplier v. a billable hours-only firm.
  

Fierce Reduction in the Public Sector: Eliminating the Paper Anchor.

While the headlines are dominated by the futuristic promise of Autonomous AI Agents, the immediate, high-impact reality for our customers - particularly in the UK NHS and Social Care sector - is often more grounded.

Before we can have AI Agents seamlessly orchestrating complex workflows, we must firstly, address the 'analogue anchors' holding these organizations back: clunky paper processes, siloed Word documents, and fragile, version-conflicted spreadsheets.

This is Fierce Reduction in its purest form. It is the aggressive removal of physical friction to clear the path for digital flow.

In many NHS Trusts and Local Authorities, highly-skilled clinicians and social workers spend disjointed hours transcribing notes from paper clipboards into legacy desktop systems, and/or manually reconciling Excel spreadsheets to track patient flow. This is not just a productivity killer; it is a patient safety risk⁷.

By applying Vibe Coding with Google Gemini 3 and Firebase Studio, we do not just digitize these processes; we reimagine them. We allow, say, a Discharge Nurse or a Hospital Administrator to describe the workflow they need—in natural language—and have Gemini draft the application architecture in seconds.

Use Cases in Health and Social Care.

Here is how we apply the Laws of Simplicity and Vibe Coding to transform brainware (clinical expertise) into software (collaborative Web apps), removing the paper barrier:

The Digital Ward Round (Replacing the Clipboard).

Current State: Multidisciplinary teams move bed-to-bed with paper notes. Actions (referrals, scans, discharge notes) are handwritten and transcribed hours later. Information lag creates "dead time" where nothing happens for the patient.

Future State (Vibe Coded): A Progressive Web App (PWA) on a tablet.

Simplify: The interface shows only the patient in front of you (Progressive Disclosure).

Vibe: The clinician dictates notes. Gemini 3 summarizes the "medical vibe" into structured data.

Deep Work: Firebase Firestore syncs this data instantly to the main dashboard. Radiology sees the request before the doctor leaves the bedside.

Result: Elimination of transcription errors and immediate actioning of care tasks.

Integrated Care Boards (ICB) Collaboration (Killing the Spreadsheet).

Current State: Managing funding for complex care packages often involves "The Spreadsheet"—a massive, crash-prone Excel file emailed between the Council, the NHS, and private care providers. Version control is non-existent.

Future State (Vibe Coded): A Shared Collaborative Workspace.

Simplify: A single source of truth hosted on Google Cloud Platform.

Vibe: Users do not navigate complex ERP menus; they interact with a simple "Funding Request" stream.

Automation: Instead of emailing updates, the Web app triggers real-time notifications via Firebase Cloud Messaging when a funding decision is made.

Result: A 'System of Engagement' that reduces the administrative cost of care delivery.

Community Nursing 'Offline First' (Removing Connectivity Anxiety).

Current State: District nurses visit patients in rural areas with poor 4G/5G signal. They revert to paper notes because legacy web apps crash without an internet connection.

Future State (Vibe Coded): A Firebase-powered PWA with offline persistence.

Simplify: The app downloads the day's caseload automatically when in Wi-Fi range.

Vibe: The nurse inputs vitals and notes offline. The app 'vibes' with the lack of signal, storing data locally.

Sync: As soon as connectivity is restored, Firebase synchronizes the data to the cloud automatically.

Result: 100% digital continuity, regardless of infrastructure limits.

By focusing on these boring reductions - removing paper and spreadsheets - we lay the necessary data foundation. Only then can Gemini 3 AI Agents truly begin to automate high-level decision support. We Simplify, then we Vibe.

Use Case. Reducing hospital bed-blocking. Patient discharge to right care, right time.

I have created a Social Care Cloud app based on my personal experience in serving as Chairman of a social care agency, based in Birmingham, UK. This is a simple Web app designed by Vibe Coding with Google Firebase Studio, focused on accelerating patient hospital discharge by integrating funding and assignment of a care package. This is for a social care services venture.

Social Care Cloud enables discharge nurses, local government administrators or insurers, care agency managers, carers - and crucially, patients and their family members to collaborate at every stage of this process. This is compelling: a key element in improving the UK NHS.

From a hospital perspective, this significantly reduces bed-blocking, or as the UK NHS more politely call it: Delayed Transfer of Care (DToC). As of late 2024 and early 2025, approximately 12,000 to 13,000 beds per day - one in eight hospital beds in England - are occupied by patients who are fit for discharge. This represents costs of over £2billion. (Patient Safety Learning, 2025⁶).

Beyond Healthcare: The Universal 'Paper Anchor'.

The 'Paper Anchor' is the drag on productivity caused by physical documents, static PDFs, and email ping-pong. It is not unique to the NHS. It is endemic across every knowledge-intensive industry where compliance meets complexity.

In the Current State, these industries rely on 'Shadow IT' (usually Excel) because their legacy Systems of Record are too rigid to handle the nuance of daily operations. In the Future State, we use Vibe Coding to wrap a custom, fluid System of Engagement around these processes.

Here is how Fierce Reduction applies across other sectors:

Local Government: Housing Repairs and Tenancy.

Current State: A tenant reports a damp patch via a call center. The agent types into a CRM. A job sheet is printed. A contractor visits, writes notes on the sheet. The sheet is lost or manually keyed in three days later. The tenant chases for updates.

Future State (Vibe Coded): A Tenant Engagement Workspace.

Simplify: The tenant uploads a photo via a simple Web app link. No login barriers.

Vibe: Gemini 3 analyzes the image to categorize the severity (eg. 'High Priority: Mould).

Deep Work: The contractor receives the job on a tablet, logs the fix in real-time.

Result: Reduced call center volumes and faster resolution times.

Central Government: Ministerial Correspondence and FOI.

Current State: Freedom of Information (FOI) requests and Ministerial Correspondence move through Whitehall in 'Red Boxes' (physical or digital via email). Version control is a nightmare of 'Final_Final_v3.docx'. Deadlines are missed due to inbox burial.

Future State (Vibe Coded): A Cross-Departmental Collaboration Hub.

Simplify: A single, secure timeline for every correspondence case.

Vibe: The drafting officer describes the policy stance; Gemini drafts the response based on previous approved answers.

Automation: Visual 'Traffic Lights' on the dashboard turn red as statutory deadlines approach, triggering Firebase Cloud Function alerts to senior civil servants.

Result: Statutory compliance without the panic; audit trails generated automatically.

Fierce Reduction in Financial Services: Breaking the Spreadsheet Stranglehold.

In Banking, Financial Services and Insurance (BFSI), digital transformation often means putting a shiny app interface on top of a 40-year-old mainframe, while the actual work still happens in a chaotic layer of emails, PDFs, and the most dangerous tool in finance: the offline Excel sheets.

This industry is the perfect candidate for Fierce Reduction. The regulatory burden and complexity of legacy systems have created a culture of 'adding process' rather than subtracting friction.

By applying Vibe Coding with Google Gemini 3 and Firebase Studio, we do not need to replace the Core Banking System (System of Record). Instead, we build a fluid, secure System of Engagement that sits above it, eliminating the manual 'swivel-chair' processes that slow down capital deployment and frustrate customers.

Use Cases in Banking and Wealth Management.

Here is how we convert financial brainware (underwriting expertise, advisory logic) into software (secure collaborative Web apps), reducing the reliance on fragile documents:

Commercial Lending Deal Rooms (Killing the Email Chain).

Current State: An SME applies for a loan. The Relationship Manager (RM) collects financial statements via email attachments. Risk analysis happens in a complex Excel model stored on a local drive. Legal sends terms via Word doc. Version control is lost in a thread of 50 emails.

Future State (Vibe Coded): A Secure Lending Workspace.

Simplify: A single, encrypted URL for the Client, RM, and Credit Risk Officer.

Vibe: The client drags and drops their accounts. Gemini 3 extracts the key financial ratios instantly.

Deep Work: Instead of data entry, the RM focuses on the relationship. The Deal Sheet is live in Firestore, not hidden in Excel.

Result: Time-to-Decision reduced from weeks to days.

Know Your Customer (KYC) and Onboarding Dropzones (Removing Friction).

Current State: Know Your Customer (KYC) checks involve the customer visiting a branch or emailing sensitive ID scans. Compliance teams manually transcribe passport numbers into the CRM. Errors trigger a rejection loop.

Future State (Vibe Coded): A Self-Service Compliance Personal Web App (PWA).

Simplify: A mobile-first Web app that requires no download.

Vibe: The customer photographs their ID. Gemini Vision API verifies the document authenticity and auto-populates the form fields.

Truth: Firebase Authentication ensures only the verified user can access the session.

Result: Abandonment rates drop; operational costs of onboarding slashed.

Wealth Management Client Reporting (From Static to Interactive).

Current State: High-Net-Worth individuals receive a 20-page static PDF quarterly report. If they want to know "How does a 0.5% rate rise impact my bond yields?", they have to book a meeting with their advisor, who then runs a manual calculation.

Future State (Vibe Coded): An Interactive Portfolio Dashboard.

Simplify: Replace the PDF with a live, read-only dashboard.

Vibe: The client types natural language questions: "Show me my exposure to Tech stocks." The app queries the structured data and visualizes the answer.

Connection: If the client needs to trade, a "Request Advice" button alerts the advisor immediately via the app.

Result: Moving from transactional reporting to advisory partnership.

Regulatory Audit Trails (The End of "Where is that file?").

Current State: An audit request arrives from the regulator. The compliance officer spends three weeks hunting through shared drives and emails to reconstruct the timeline of a decision.

Future State (Vibe Coded): Immutable Audit Logs.

Simplify: Every action in the Vibe Coded Web app—uploading a doc, approving a rate, viewing a file—is stamped in Firestore.

Vibe: The Compliance Officer asks the app: "Show me all interactions regarding Client X in November."

Deep Work: The timeline is generated instantly, exportable as a compliance pack.

Result: Audit readiness becomes a default state, not a fire drill.

Insurance: The First Notification of Loss (FNOL).

Current State: A customer crashes their car. They then call a hotline, wait on hold, and verbally describe the damage. The claims handler manually enters data into a mainframe. The customer emails photos later. The data is fragmented.

Future State (Vibe Coded): A 'Zero-Touch' Claims Web App.

Simplify: The customer receives a text with a unique, secure link (no app store download needed).

Vibe: The customer photographs the car. Gemini assesses the damage and estimates repair costs instantly against a parts database.

Deep Work: The claims adjuster only intervenes on complex or suspicious cases (Exception Management).

Result: Claims cycle time reduced from weeks to days.

Manufacturing: The 'Clipboards on the Floor'.

Current State: High-tech factory floors are often managed by low-tech paper checklists for maintenance and safety audits. Data is siloed on paper, meaning predictive maintenance is impossible because the data isn't digitized until it's too late.

Future State (Vibe Coded): A Shop Floor 'Digital Twin'.

Simplify: Operators use ruggedized tablets with a PWA interface.

Vibe: Operators speak observations (eg. "Motor 3 is vibrating excessively"). Gemini translates voice-to-text and tags the specific asset ID.

Connect: Firebase Firestore syncs this anomaly immediately, triggering a maintenance ticket before failure occurs.

Result: Moving from reactive repair to predictive maintenance; zero data latency.

Creative Industries: The Asset Approval Chaos.

Current State: A branding agency sends a PDF concept to a client. The client emails back a list of changes. The designer misses one email. The wrong version goes to print.

Future State (Vibe Coded): A Client Co-Creation Studio.

Simplify: Assets are hosted in a shared visual workspace.

Vibe: The client clicks directly on the image to leave a comment. Gemini summarizes all client feedback into a prioritized 'To-Do' list for the Creative Director.

Truth: Approvals are digitally signed timestamps in the database, eliminating "I didn't approve that" disputes.

Result: Faster campaign launches and stronger client trust.

Introducing the Vibe Stack.

Collaborative CRM and other Web apps are created with Google Firebase Studio² Vibe Coding technology, where the primary way to start tailoring to your needs is by talking to Gemini⁶, the AI Agent integrated into the build environment.

Collaborating.
Generically, these Web apps are designed to allow multiple Collaborators to engage beyond the boundaries of a single organization. This could be buyers and sellers invited into a workspace (Digital Sales Room) or it could be patients, nurses, careers and administrators connecting to speed up hospital discharge and reduce bed-blocking.

Prototyping.
When we open a new Firebase Studio instance, we are greeted by an AI chat interface. Here we type, in natural language, what we want as a customised Collaborative CRM, unique to your needs. This builds on our reusable tables and related assets.

Iterating.
You can preview the app in the side panel. If something looks wrong, you don't have to edit the code manually; you can tell the chat, "Make the 'Add' button blue and round," and it will modify the CSS/code for you.

Firebase Studio is built on a modern, robust, and scalable stack, leveraging the power of Google Cloud Platform and the latest Web development technologies. This includes:

Google Cloud Platform (GCP).
Provides the foundational cloud infrastructure for this entire Web app.

Firebase App Hosting.
Your Next.js application is deployed and served globally through Firebase purpose-built hosting service, which is optimized for performance and security.

Firebase Studio.
This is the AI-powered, collaborative development environment you're currently using. It runs on a secure Google Cloud Workstation, allowing us to code and make changes in real-time.

Firebase Firestore.
A NoSQL document-based database used for storing and syncing Web app data in real-time.

Firebase Authentication.
Manages user sign-up, sign-in, and security, with built-in support for various providers.

Language.
TypeScript is used for its strong typing, which helps catch errors early and improves code quality.

Framework.
Next.js (using the App Router) serves as the React framework, enabling powerful features like Server Components and Server Actions for optimal performance.

UI Library.
We use React to build the user interface.

Component Library.
ShadCN UI provides a set of reusable, accessible, and themeable components that form the building blocks of the application's design.

Styling.
Tailwind CSS is used for all styling, allowing for rapid and consistent UI development..

Genkit.
A Google-built framework for developing AI-powered features. It integrates with powerful models like Gemini to handle tasks such as summarization, data analysis, and more.

That! Haus Optimise (T!HO).
This is the combination of AI and human know-how that enables the optimisation of Firebase Studio Web Vibe Coded Web apps at scale, as they become Production class, running on Google Cloud Platform.

So, how does T!HO Optimise work?

This is the seamless combination of AI innovation and expert human know-how. T!HO Optimise bridges the gap between a standard Vibe Coded Prototype and a scalable, Production-class application running on the Google Cloud Platform.

Once the skeleton of your Web app is built: tables, search functions, reporting, we step in to Optimise. We rigorously refine these systems to ensure your application handles data with surgical efficiency, drastically reducing costs while maximising speed.

Here is how we elevate your application:

Intelligent Efficiency: Stop Paying for Waste.

Standard AI-generated code often defaults to the simplest method, not the most efficient one. This can lead to spiralling server costs. We implement 'Layered Optimisation' to stop this before it starts.

The 'Debounced Search' Advantage:
Normally, a search function queries the database with every single keystroke. If you have 1,000 records and search for "Nick", the system might perform a full read at 'N', another at 'I', and so on. Searching for one name could cost the system thousands of unnecessary reads.

Our Solution: We implement smart Debouncing. The system waits for the user to finish typing before asking the server for data. It turns thousands of potential requests into just one precise query. You get the same result, but at a fraction of the data cost.

Smart Data Counting:

Most providers download an entire database just to tell you how many items are in it. If you have 10,000 archived jobs, they download all 10,000 just to display the number '10,000' on your dashboard.

Our Solution: We use metadata queries. We ask the server to simply count the records without moving the heavy data. This reduces data transfer from megabytes down to mere bytes, making your dashboard load instantly.

Blistering Speed: Load What You Need, When You Need It.

Why should a user wait for the entire accounting module to load if they only want to check the calendar?

Smart Loading ('Code Splitting'): We restructure the app so that users only download the digital 'weight' of the page they are currently using. The rest of the application sits ready in the background, only loading the moment it is required. This ensures your app feels lightweight and responsive from the very first click.

The 'Live' Advantage: Always Up to Date.

Unlike other providers that rely on static pages requiring constant 'Refresh' clicks, we build our apps to be alive.

Real-Time Syncing: We utilise advanced Firestore listeners (onSnapshot) throughout the system. If a staff member in London updates a customer record, a manager in Manchester sees that change happen on their screen instantly. No refreshing, no stale data, no confusion. It is a seamless, collaborative workspace that keeps everyone on the same page, literally.

Secure, Stable, and Super Fast.

Efficiency isn't just about speed; it's about reliability. By implementing strict Firestore Storage Rules and optimising how the browser memorises (caches) common data, we ensure the app remains secure and robust even under heavy load.

The examples noted above are some of the key things T!HO Optimise as know-how works in ensuring that the journey from Vibe Coded Web app Prototype with Google Firebase Studio becomes a solid Production version, running on Google Cloud Platform. This, together with how Firebase Storage Rules are set, means that the Web apps stay fast, easy to use and data efficient.

Kreyo.ai.
Kreyo makes your Web app production-ready: tested, secured, monitored, and maintained. In short, it's a full-stack TypeScript application built with Next.js and hosted on Firebase, using Firebase for backend services and Genkit for AI capabilities.

Making it happen.

To execute, four things appy: Design; Value; Reflect; and, Experiment.

Design.
Stanford d.school Design Thinking serves as the foundational methodology, adapted from this six-stage iterative process (Empathize, Define, Ideate, Prototype, Test, Implement). As a human-centered approach maximizes stakeholder engagement by generating sufficient empathy and collaboration throughout the innovation cycle. This ensures that solutions address real user needs rather than assumed requirements. The emphasis on the Empathize stage as the most critical component underscores the importance of building receptivity, rapport, and trust among all stakeholders before proposing solutions.

Value.
You strengthen the Design Thinking approach by providing robust financial justification through sophisticated ROI models. The method goes beyond traditional cost-benefit analysis by asking the fundamental question: "What is the cost of NOT investing in the proposed innovation?" This approach quantifies the cost of delay and inaction, creating compelling business cases that defend value over price and enables informed investment decisions.

Reflect.
As a critical practice, Reflection enables stakeholders to generate genuine Receptivity, Rapport, Trust and Truth throughout the innovation process. This approach emphasises that those closest to business processes often possess the most valuable insight stakeholder relationships through structured practices, collaborative dialogue, and iterative refinement.

Experiment.
As an operational framework for testing and validating innovations, Experimentation takes you through a five-step process: Framing the Testable Idea; Defining Evidence; Selecting The Test; Building the Prototype; and Executing, Analysing, Testing. This systematic approach translates Design Thinking insights and Value Engineering models into your Vibe Coded Web app solution, with clearly defined components that includes Models, Projects, Tasks, Resources, Storyboards, Decisions, Solutions, Checklists, Objections, Calculations, and Guidance.

Summary.

Moving apps from a System of Record to a System of Engagement is a good way to describe the difference with Vibe Coded Google Firebase Studio Web apps. Let's talk about how together, we can improve your market-facing environment by Vibe Coding a solution unique to your needs. This also significantly reduce your IT costs by eliminating per user licence costs.

Vibe Coding with Google Firecase Studio means we are building Web apps that are running on a world-class infrastructure at a fraction of the cost of first generation Web apps. It's enabling you to counter the commoditization of AI by embracing it - converting your brainware into software - and then monetizing it.

Next ...

Schedule a Discovery Meet in the link below.

References.

1. Karpathy, A. [@karpathy]. (2025, February 2). There’s a new kind of coding I call “vibe coding”, where you fully give in to vibes, embrace exponentials, and forget that code even exists. X. https://x.com/karpathy/status/1753472166197080428
2. Google. (2025). *Get started with Firebase Studio*. Firebase. https://firebase.google.com/docs/studio/get-started
3. Gartner. (2023). The New B2B Buying Journey & its Implications for Sales. Gartner Research.
   https://www.gartner.com/en/sales/insights/b2b-buying-journey
4. Toman, N., Adamson, B., & Gomez, C. (2017). The New Sales Imperative. Harvard Business Review.
   https://hbr.org/2017/03/the-new-sales-imperative
5. Pichai, S. (2025, November 18). A new era of intelligence with Gemini 3. Google The Keyword. https://blog.google/products/gemini/gemini-3/
6. Patient Safety Learning. (2025, October 15). £2billion cost of delayed discharges revealed for first time. PSL Hub.
   https://www.pslhub.org/blogs/entry/9105-%C2%A32bn-cost-of-delayed-discharges-revealed-for-first-time/
7. NHS England. (2023). A Digitised NHS: The Long Term Plan. NHS Publications. https://www.longtermplan.nhs.uk/areas-of-work/digital-transformation/