In an increasingly competitive and dynamic market landscape, interrupted by AI, traditional professional services firms face inherent limitations tied to the linear revenue model of hourly-based services. As AI Agents mature, traditional billable hours business is declining.

The counter to this existential threat to the professional services firm is Going Non-Linear and converting brainware into software. With the emergence of Vibe Coding¹, even the smallest professional services firm can rapidly become a software publisher.

As illustrated below, Going Non-Linear refers to the growth of revenue relative to costs with a software business that is generating high-margin income from Annual Recurring Revenues (ARR) with Software-as-a-Service (SaaS) apps. This becomes brainware converted into software.

This Journal post is under construction.

References

1. Karpathy, A. [@karpathy]. (2025, February 2). There’s a new kind of coding I call “vibe coding”, where you fully give in to vibes, embrace exponentials, and forget that code even exists. X. https://x.com/karpathy/status/1753472166197080428