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    COVID-19 was a negative, disruptive Black Swan. What's your positive, disruptive tech Black Swan?

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    We help positive disruptive Black Swans to break the Hermetic Seal surrounding tech decision-makers.

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    This means engaging with technology innovators to drive more value for less tech spend.

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    You cannot achieve more for less tech spend if you pay on billable hours. You can with Deliverables Not Hours.

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    Apply Design Thinking to maximise technology decision-makers' receptivity, rapport and trust.

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    Ian Smith. Your Design Thinker. Bringing to you over 40 years tech industry experience.

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    Design Thinking

    Maximising engagement in digital innovation by applying the 5-step Stanford d.school method.

    Fierce Reduction

    Reducing the costs of your Salesforce Org in challenging times. It's Deliverables Not Hours.

    Value Engineering

    Defending value over price for both buyers and sellers in high-value, high-touch procurements.

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    Design Thinking, applied.

    In this blog post I talk about how a services firm can build growth from creating a new software...
    After ten years of research and experience, I am delivering integrated Health and Social Care to...
    When Nye Bevan led the foundation of the UK National Health Service (NHS) in 1948, he did so as a...
    The header image for this blog post is the original Apple Mac, and inspired by the unique design...
    The current economic climate reinforces a number of key things facing tech startups. Investor...
    For Salesforce app implementations and integrations, I believe that Design Thinking is the right...
    As the global economic recession kicks in, organisations of all shapes and sizes will need to...
    Value Engineering is key to any high-value product or service - for both buyer and seller. This...
    I believe that Strikingly is the simplest, most effective No-Code Platform for creating...
    Design Thinking in Sales is a method, delivered as a combination of technology and coaching,...
    A go-to-market engagement with tech startup Tangle.io is a recent success for me. The UK National...
    Ethnography is the structured study of people and cultures. Jay Hasbrouck is a strategist and...
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